M&A in the data ecosystem has some concerned about the future of open-source tools. Mike Pastore on October 14, 2025 xData infrastructure vendor Fivetran signed a definitive agreement this week to merge in an all-stock deal with dbt Labs. It is the third merger or acquisition for Fivetran in the last five months. The … Continue reading Data infrastructure consolidation continues as Fivetran, dbt Labs merge
Marketing, Programmatic Ad Tech Merge by Laurie Sullivan , Staff Writer @lauriesullivan, May 6, 2025 Programmatic advertising platform StackAdapt has integrated email and a first-party Data Hub into its core platform, bridging marketing and advertising technologies into one platform. With this launch, StackAdapt positions as a full marketing and advertising platform that lets clients activate email … Continue reading Marketing And Programmatic Advertising Technology Merge
These are interesting times in B2B marketing, a crowded space with a loud debate around strategy. Mike Pastore on November 13, 2024 The merger of DemandScience and Terminus, announced on Tuesday, is the latest act of consolidation in the B2B media and lead generation landscape and emphasizes, once again, the importance of data to identifying … Continue reading DemandScience and Terminus merge, keeping data at the center of B2B marketing
Paramount and Skydance will merge to create new tech-media giant Its new boss plans to rebuild the technology behind Paramount+. mariella moon Tue, Jul 9, 2024 SOPA Images via Getty Images David Ellison, the new chief executive of Paramount, has big plans for the media giant and wants to turn it into a “media … Continue reading Paramount and Skydance will merge to create new tech-media giant
Thomas Griffin September 29, 2021 Many of us entrepreneurs start our journey with the dream of leading our own business to great success. In media and pop culture references, such journeys are often depicted in the form of a lone entrepreneur blazing a new path. When we get to the practical side of starting and … Continue reading When to Merge Your Small Business With a Larger One
The consolidated company will retain Taboola’s namesake, with Taboola founder Adam Singolda serving as CEO. Taylor Peterson on October 3, 2019 Digital content promotion platforms Taboola and Outbrain announced that they have entered into an agreement to merge into a single, unified company Thursday. The combined resources of both companies have the potential to expand … Continue reading Content recommendation rivals Taboola, Outbrain to merge
Steven Shattuck — September 1, 2017 Follow @stevenshattuck — September 1, 2017 If you’re like anyone with an office job, you’re probably going to write dozens of emails today to an individual recipient. Mix in a few personal emails, and you’ll quickly find that a large chunk of your day is spent crafting the subject … Continue reading Think Twice Before Adding Merge Tags to Fundraising Email Subject Lines
Columnist Scott Vaughan makes the case for why an ‘ops’ merger is a beautiful marriage that will delight both your customers and your executive team. Scott Vaughan on March 7, 2017 Generating, acquiring, serving and delighting customers has become the ultimate team effort for B2B organizations. This effort doesn’t start or stop with generating … Continue reading The business case to merge sales & marketing ops
