Built For The Media-Buying Executive by Laurie Sullivan , Staff Writer @lauriesullivan, January 30, 2024 It’s interesting to see how smaller companies have branched out, adding focus in order to become a large agency. Crissi Cupak, vice president of products at Skai, has worked for the market intelligence and measurement technology company since 2013, but I … Continue reading Built For The Media-Buying Executive
How A Next-Gen Intelligent Marketplace Uses AI To Increase Media-Buying Efficiency, Sustainability by Laurie Sullivan @lauriesullivan, May 26, 2023 LoopMe, an ad-tech company that uses artificial intelligence (AI) to improve brand advertising performance, has launched an Intelligent Marketplace that it says creates a smarter programmatic ecosystem for buyers and sellers. It also maintains high-bid matches … Continue reading How A Next-Gen Intelligent Marketplace Uses AI To Increase Media-Buying Efficiency, Sustainability
Google Not Top Consideration In AI-Driven B2B Media-Buying Plans by Laurie Sullivan , Staff Writer @lauriesullivan, May 30, 2019 Marketing plans that include artificial intelligence to optimize media buying and bidding continue to grow in importance, with a greater number of business-to-business (B2B) marketers using AI technology to improve the results of campaigns across most channels. … Continue reading Google Not Top Consideration In AI-Driven B2B Media-Buying Plans
