Sylvia Foerster June 22, 2020 There is no perfect formula when it comes to creating engaging social media images, but there are certainly best practices to keep in mind that will put you ahead of your competitors. Read on for our best tips and tricks in creating effective and engaging social media graphics. Plan your … Continue reading Creating Engaging Social Media Graphics
Arik Hanson June 22, 2020 No one will question that the global pandemic has had far-reaching impacts on our daily lives–in just three short months. It’s changed how we work. It’s changed how we eat out. It’s changed how (if) we travel. But, it’s also changed how social media marketing is working–in quite a big … Continue reading Why Are Many Social Media Marketers Still Working From the 2015 Playbook?
Susan Friesen June 22, 2020 4 Ways to Increase Social Media Reach and Engagement If you’re like 44% of people worldwide, you’ve been spending more time on social media during the pandemic. Whether you’re catching up on the latest news on Twitter or chatting with family on Facebook, social media has allowed us to stay … Continue reading How to Use Empathetic Marketing in Your Social Media Strategy
Evanne Farmer June 19, 2020 Finding Social Media Inspiration from TV Television began in 1927 but didn’t really take off until the 1950’s. The appeal of television in this era was that it connected people from different parts of the world together. Major events, such as the debate of John F. Kennedy and Richard Nixon … Continue reading How To Find Social Media Inspiration From Your Favorite Shows
Julia Miashkova — June 11, 2020 Social media marketing is all about resources. One part would be human capital — the masterminds behind marketing moves. The other would be technology — powerful tools built to carry the massive social media load for marketers of every caliber. Social media marketing has never been easy because it’s … Continue reading 20 of the Best Social Media Marketing Tools
Brittani Bloomberg — June 11, 2020 Have you considered pulling back your digital marketing efforts during this 2020 time of crisis? We are dealing with not only a pandemic, but also a financial crisis. With social distancing orders in place, most consumers are working from home and making purchasing decisions from their homes. What does … Continue reading How to Maximize Your Paid Media Strategy During a Financial Crisis
Mike Kappel — June 11, 2020 Entrepreneurs are inherently rule-breakers. And as an entrepreneur, you likely throw aside conventional rules and take the road less traveled. As a fellow entrepreneur, I’m much like you. I’ve marched to the beat of my own drum, pushed the boundaries of what’s been done, and thrown how-to guidebooks out … Continue reading Your Social Media Etiquette Handbook (Business Edition)
Evanne Farmer — June 5, 2020 Is organic or unpaid social media still worth the time and resources a business needs to invest? The answer is a resounding yes! 7 Reasons Your Brand Needs To Invest In Organic Social Media 1. Organic Social Media is Cost-Effective – Even though it takes time and energy to … Continue reading Why is Organic Social Media Important?
Victoria Taylor — June 3, 2020 Hashtags are a permanent staple for social media users. What originally started as a hash or pound on Twitter on August 23, 2007, by Chris Messina, became a global phenomenon that has not only helped social media users connect but allowed business as well to profit from its use. … Continue reading 5 Effortless Tips to Create a Hashtag Strategy for Social Media
Dave Sutton — June 2, 2020 Claiming that platforms like Twitter possess “unchecked powers” of censorship, President Trump signed an executive order last week aimed at removing some of the legal protections for social media companies. CEO of Twitter, Jack Dorsey, quickly condemned the move, saying that the order is “a reactionary and politicized approach … Continue reading Trump’s Social Media Order and the Freedom to Market
