Harsh Ajmera November 19, 2014 You’ve been on social media building your brand, and are looking for ways to promote your products on various social platforms strategically? It’s no surprise for consumers that brands are developing relations with them ultimately to sell their products. Thus, if you want social media to have a positive impact, … Continue reading 5 Ways To Promote Your Products On Social Media Without Being Too Salesy
Scott Barnett November 19, 2014 Our next installment of the Digital Dialtone series focuses on Social Media. This is the topic small business owners love to hate. Social media needs to be a consistent part of an outreach and engagement strategy, but nearly all small business owners feel inadequate. Which social media platforms should be … Continue reading Digital Dialtone – Social Media
Graham Jones November 19, 2014 Study shows social media marketers think their impact on bottom line should not be measured Social media marketers are in job protection mode. Or at least that’s what it looks like from a recent study of their beliefs and attitudes. It appears that most of the social media marketers questioned … Continue reading Social Media Marketers Have Lost The Plot
Yesmail Interactive report on 50 major retailers’ social campaigns shows that engagement peaks in the days before stores open for the shopping frenzy. Martin Beck on November 18, 2014 As retailers push Black Friday opening hours farther back into Thanksgiving Day, they should consider starting their social media campaigns earlier in the week, according … Continue reading Black Friday Retailers Should Get An Early Social Media Jump
Joy Ugi November 18, 2014 There’s a common misunderstanding running amok in the marketing world right now: Brands think it’s okay to post lousy social media images. These images are either irrelevant, pixelated, wrongly sized, or otherwise unattractive. More and more marketers are embracing and executing on the winning concept of producing educational, helpful content. … Continue reading A Marketer’s Guide To Social Media Images
Derek Overbey November 17, 2014 Like a talented musician playing music to an empty room, you need to attract an audience if you want to be heard. The same goes for social media – You have to grow and engage an audience in order for people to ‘hear’ all of the great things about your … Continue reading How To Build Your Social Media Audience From The Ground Up
Shelley Pringle November 17, 2014 I remember when I first adopted social media marketing as a way to promote my business. It was January 2009—just over 5 years ago so the memory is fairly clear. At the time, I knew intuitively that social media would be useful, but I didn’t have a good handle on … Continue reading What Social Media Marketing Can And Cannot Do For Your Business
Shelley Pringle November 17, 2014 According to a 2013 Technorati study, blogs are one of the most important online sources of purchase influence. In fact, they ranked third after retail and brand sites—well above online magazines and news sites. If you’re launching a new product or service, it therefore makes sense to include blogger outreach … Continue reading Blogger Outreach Versus Media Relations: What Marketers Need To Know
Ronn Torossian November 17, 2014 On October 28th, Taco Bell made news by going dark on its Twitter, Facebook, Tumblr, Instagram, and Snapchat accounts to promote the release of its new mobile app, which allows you to pre-order and customize your food. The message broadcast across the social media platforms was the same: … Continue reading Anti-Social Media: Building Brand Awareness Without Being Social
The Social Mediator November 15, 2014 “Content is king” is the age-old phrase when it comes to social media marketing and I’m sure it was coined by a marketing whizz. The truth is that social media content provides the foundation of a thriving social presence but that can only go so far, especially if you’re … Continue reading Social Media Content vs Interaction
