Jacquelyn German — December 12, 2016 — December 12, 2016 If you think you don’t need to show the value of your social campaigns, think again. To secure your desired budget for the strategies you wish to implement, you need to be able to prove your social media ROI – return on investment. Ok – … Continue reading Understanding Social Media ROI
Consumer reviews can make or break your brand. Columnist and Bitly senior content strategist Blaise Lucey explains how to make them a central part of your social media strategy. Blaise Lucey on December 12, 2016 Uber drivers who get lower than a 4.6 rating often have their accounts deactivated. You’re never going to a … Continue reading Reviews: The most ignored, most important part of your social media strategy
Sahail Ashraf — December 9, 2016 Follow @Talcontent— December 9, 2016 With social media being such an exciting and shiny landscape, it’s easy for new clients to get carried away. As a social media agency, it’s important, obviously, to create a sense of excitement and vision. But at the same time, it’s vital to make … Continue reading 4 Caveats For Your New Social Media Client
Tyson Downs — December 9, 2016 Follow @TitanWebAgency— December 9, 2016 Follow These 6 Steps to Get Started in Social Media Does a small business need to be on social media? Absolutely. The major search engines, including Google, Yahoo, Bing all place some value on how strong a company’s social media presence is when determining … Continue reading A Guide to Getting Started With Social Media
Lexy Wright — December 9, 2016 Follow @lexywright— December 9, 2016 Marketing is continuously evolving– new channels and technologies are emerging and consumers’ preferred methods of media consumption are changing with them. One such shift in the marketing landscape is the increased popularity of visual, social channels such as Instagram, YouTube, and Facebook. These social … Continue reading 3 Reasons Why Your Shopify Store Needs Social Media Influencers
Olivier Choron — December 7, 2016 Follow @purechannelapps— December 7, 2016 Social media, there’s no denying, can be (when done correctly) a very effective method for reaching a wider audience. But how can you ensure you’re taking full advantage and are using the right platforms and methods to drive the best results? I was recently … Continue reading How to Expand Your Audience on Social Media
by Ruth Arber, December 7, 2016 Consumer packaged goods (CPG) advertisers will spend $5.97 billion on digital marketing in the U.S. this year, an 18.2% increase over 2015. Yet most CPG brands drive digital traffic to retailers such as Amazon and Pea Pod to generate sales, which doesn’t allow for the most accurate tracking and … Continue reading Social Media Advertising: Best Way To Stimulate CPG E-Commerce
Veronika Baranovska — December 7, 2016 Follow @SendibleV— December 7, 2016 Image source: Shutterstock Seen a bunch of tips for Christmas, Thanksgiving and Independence Day already? So have we! Whilst each holiday has its own unique traits, just like the marketing campaigns that precede them – there are some general principles that you can follow … Continue reading 10 Social Media Tips for Every Holiday Campaign
Don’t look for shortcuts. Columnist Drew Eastmead explains why you shouldn’t rely too much on social media to drive website traffic to your business. Drew Eastmead on December 6, 2016 at 9:37 am I recently presented content marketing workshops to two clients in different states. Each company had a large staff of writers to produce … Continue reading User intent: Why organic content trumps social media
Are you reaching your audience on social media the right way? Columnist Jordan Kasteler takes a look at 8 brands you can take a page from. Jordan Kasteler on December 6, 2016 at 12:21 pm Many businesses set up shop on Facebook, Twitter, Instagram and other social networks in pursuit of new customers. Of course, … Continue reading 8 companies doing social media right and what marketers can learn from them
