Audience Precision Unveils New ‘Media Strategy Guidance System’ by Richard Whitman , Columnist, June 30, 2022 Global media and consulting agency Audience Precision today unveiled its new proprietary technology platform Precise360. The agency describes the platform as a “full media strategy guidance system” that is supported by consumer behavioral data. The new platformis the brainchild … Continue reading Audience Precision Unveils New ‘Media Strategy Guidance System’
Tag Archives: ‘Media
Blockchain Startup ‘Media Protocol’ Pitches Virtues Of ‘Value-Based’ Advertising
Blockchain Startup ‘Media Protocol’ Pitches Virtues Of ‘Value-Based’ Advertising by Laurie Sullivan @lauriesullivan, March 21, 2018 In a seemingly steady stream of new services that sit on top of blockchain for the advertising industry, startup company Media Protocol gives the technology a new twist. The startup — which is developing a value-based advertising business model … Continue reading Blockchain Startup ‘Media Protocol’ Pitches Virtues Of ‘Value-Based’ Advertising
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