Tag Archives: means

What Meta’s Acquisition Of Chinese-Founded AI Startup Means To Advertisers

What Meta’s Acquisition Of Chinese-Founded AI Startup Means For Advertisers by Laurie Sullivan , Staff Writer, December 30, 2025 Meta Platforms’ AI power play led it to purchase a Singapore-based startup specializing in autonomous AI agents. The deal to acquire Manus, valued at more than $2 billion, will accelerate not only the company’s conversational platforms … Continue reading What Meta’s Acquisition Of Chinese-Founded AI Startup Means To Advertisers

When customers move like starlings — and what it means for segmentation

Static models can’t keep pace with fluid consumer behavior. AI makes it possible to follow dynamic shifts and design for the flock. Chris Robson on September 26, 2025      For decades, marketers have relied on segmentation to understand customers. But consumers don’t stay in neat boxes. Behaviors evolve, influences spread, and groups form and dissolve … Continue reading When customers move like starlings — and what it means for segmentation

What Albertsons Media Collective Means For Performance

What Albertsons Media Collective Means For Performance by Laurie Sullivan , Staff Writer, September 11, 2025 Albertsons Companies — the parent company of Safeway, Vons, and other retail brands as well as Albertsons Media Collective (AMC), the company’s retail media business — became the first retailer to deploy Google Cloud’s Conversational Commerce agent, an artificial intelligence (AI) shopping … Continue reading What Albertsons Media Collective Means For Performance

AI’s big bang effect means marketing must evolve or die

AI is reshaping the core of marketing. Staying competitive now means reengineering strategy, structure and leadership—fast. Scott Hornstein on August 1, 2025       Let’s be clear – this is our choice. We can be proactive and take some risks, or not. This is the big bang theory: BANG. AI promises untold, unimaginable increases in efficiency … Continue reading AI’s big bang effect means marketing must evolve or die

What AI adoption in market research means for agency and brand marketers by Digital Marketing Depot

Download this new report to see how AI and synthetic data are reshaping market research — and what it means for your next campaign. Digital Marketing Depot on May 5, 2025         A new report from Cint reveals that 74% of market researchers are already using AI in their workflows — especially for data analysis … Continue reading What AI adoption in market research means for agency and brand marketers by Digital Marketing Depot