Tag Archives: means

The California Consumer Privacy Act and What It Means for Digital Marketers

Maria Breaux — August 26, 2018 — August 26, 2018 “Privacy” is a trending term in headlines and a pressing concern for the online public. With prominent news items like Cambridge Analytica’s data mining activities and third-party developers reading Google emails, people are increasingly concerned about the use and misuse of their personal information. To … Continue reading The California Consumer Privacy Act and What It Means for Digital Marketers

What the Latest Google Algorithm Update Means For Your Website

Susan Gilbert — August 16, 2018 Follow @SusanGilbert — August 16, 2018 How Google Algorithm Changes Will Affect Your Websites As the latest Google algorithm updates roll out this month many are concerned whether their website ranking will be the same? It’s important first to recognize that keyword research and SEO are not dead. These … Continue reading What the Latest Google Algorithm Update Means For Your Website

The Psychology of Color in Marketing & What It Means for Your Video Ads

Ana Gotter — July 18, 2018 Follow @ana_gotter — July 18, 2018 Fun fact: Did you know that when you’re feeling sad or happy, it can actually affect how you process color? Researchers have long known that your current mood can impact perceptions of space and color– even if it’s only very, very subtly. It’s … Continue reading The Psychology of Color in Marketing & What It Means for Your Video Ads

Mobile-First Indexing: What Google’s Latest Algorithm Update Means For Your Content Marketing

Chris Reid — May 5, 2018 — May 5, 2018 Over the past year, Google has been referring to their shift to a mobile-first index. According to many experts, it’s one of the most significant changes to Google search results for quite some time. In this post, we’ll look at what the update means, how … Continue reading Mobile-First Indexing: What Google’s Latest Algorithm Update Means For Your Content Marketing

The rise of voice technologies means new opportunities for podcasting

Audio tech companies Podible and VoxSnap have both recently launched innovative offerings podcast listeners and content creators. Robin Kurzer on March 5, 2018   In its Smart Audio Report early this year, NPR and Edison Research found that one in six Americans own at least one voice-activated smart speaker, up a whopping 128 percent over … Continue reading The rise of voice technologies means new opportunities for podcasting