AI and personalization are replacing one-size-fits-all rankings with unique customer journeys, forcing marketers to rethink how they measure visibility. By Elizabeth Marsten Published on June 26, 2026 Marketers spent years obsessing over rank reports wherever their products appeared. A higher position meant more visibility, more clicks, and more revenue. That mental model made … Continue reading Why your top ranking no longer means you’re winning
May 11, 2026 AI means presence is the new performance BY Joel Garfinkle For years, leaders advanced by outperforming others, knowing more, producing more, delivering more. Performance earned authority. That equation has changed. Artificial intelligence now generates ideas, analyses, and strategies in seconds. What once set strong performers apart, speed, output, and insight, is no longer … Continue reading AI means presence is the new performance
February 05, 2026 Mel Robbins: Being stuck doesn’t mean you’re broken. It means you’re ready to change
Data-driven marketing can see disengagement clearly, yet keeps pushing. Silence is a signal. Treating it otherwise damages trust. By Jay Mandel , January 30, 2026 I spent years believing that being reasonable was a virtue. I thought that if someone I cared about — a partner, a colleague, a close friend — … Continue reading No means no, even when the system refuses to listen
Vibe marketing is using AI and no-code tools to turn plain-English ideas into live campaigns faster than traditional teams and stacks can keep up. By Océane Li , January 7, 2026 Vibe coding, popularized by tech leaders in early 2025, describes using AI to generate software by simply describing the desired vibe … Continue reading The rise of vibe marketing and what it means for marketers
What Meta’s Acquisition Of Chinese-Founded AI Startup Means For Advertisers by Laurie Sullivan , Staff Writer, December 30, 2025 Meta Platforms’ AI power play led it to purchase a Singapore-based startup specializing in autonomous AI agents. The deal to acquire Manus, valued at more than $2 billion, will accelerate not only the company’s conversational platforms … Continue reading What Meta’s Acquisition Of Chinese-Founded AI Startup Means To Advertisers
Static models can’t keep pace with fluid consumer behavior. AI makes it possible to follow dynamic shifts and design for the flock. Chris Robson on September 26, 2025 For decades, marketers have relied on segmentation to understand customers. But consumers don’t stay in neat boxes. Behaviors evolve, influences spread, and groups form and dissolve … Continue reading When customers move like starlings — and what it means for segmentation
What Albertsons Media Collective Means For Performance by Laurie Sullivan , Staff Writer, September 11, 2025 Albertsons Companies — the parent company of Safeway, Vons, and other retail brands as well as Albertsons Media Collective (AMC), the company’s retail media business — became the first retailer to deploy Google Cloud’s Conversational Commerce agent, an artificial intelligence (AI) shopping … Continue reading What Albertsons Media Collective Means For Performance
AI is reshaping the core of marketing. Staying competitive now means reengineering strategy, structure and leadership—fast. Scott Hornstein on August 1, 2025 Let’s be clear – this is our choice. We can be proactive and take some risks, or not. This is the big bang theory: BANG. AI promises untold, unimaginable increases in efficiency … Continue reading AI’s big bang effect means marketing must evolve or die
July 30, 2025 Staying on top means never standing still BY Sara Tate and Neil Barrie In an age obsessed with the new and the next, creating sustained business success is an art form but a hard craft to master. The headlines tell the story. Starbucks is on its third CEO in five years. HBO changed its … Continue reading Staying on top means never standing still
