May 23, 2024 Chemicals giant DuPont is splitting into 3 companies: Here’s why and what that means The multinational is adding to a growing legion of iconic companies that have split up their different businesses, such as GE and Kellogg. BY Ellie Stevens Multinational chemicals company DuPont de Nemours announced Wednesday that it will split into … Continue reading Chemicals giant DuPont is splitting into 3 companies: Here’s why and what that means
April 26, 2024 Driving to Manhattan? Congestion pricing means you may need to pay $15 starting June 30 Under the so-called congestion pricing plan, the $15 fee will apply to most drivers who enter Manhattan south of 60th Street during daytime hours. BY Associated Press The start date for the so-called congestion pricing—the $15 toll most … Continue reading Driving to Manhattan? Congestion pricing means you may need to pay $15 starting June 30
Privacy Sandbox raises challenges for advertising on Android devices that are quite different from the challenges presented to the Chrome browser. Kim Davis on April 1, 2024 Mobile advertising underwent an upheaval when Apple enabled the deprecation of the device identifier a couple of years ago. “We already lost about 50% of the ecosystem,” said … Continue reading What Google’s Privacy Sandbox means for the app ecosystem
Customer lifetime value is a simple concept with profound implications. It is a critical success factor if you’re looking for long-term profitability. Scott Hornstein on October 13, 2023 Marketing departments have near-term and long-term responsibilities to the corporation. Near term is entirely driven by the needs and maturity of marketing operations. Long term, marketing is … Continue reading CLV: The metric that means money
By The Associated Press July 24, 2023 NEW YORK (AP) — The clock is ticking. As the deadline to reach a new contract nears, a potential UPS strike feels closer than ever. Negotiations broke down earlier this month and unionized workers have been holding rallies and practice pickets across the country. The Teamsters, which represent more … Continue reading A UPS strike could be just around the corner. Here’s what it means for you
By Kathleen Davis June 29, 2023 The Supreme Court issued its decision in Students for Fair Admissions, Inc. (SFAI) v. President and Fellows of Harvard and SFAI v. University of North Carolina today. The court said that admissions programs that relied in part on racial considerations violate the Constitution, effectively ending affirmative action in the United States. … Continue reading SCOTUS overturns affirmative action: What it means for workplace DEI
The new headset hits the market in early 2024 and will cost $3,499. Will enough consumers and businesses adopt it to interest marketers? Chris Wood on June 6, 2023 Apple’s Vision Pro. Image: Apple. This week Apple announced the Vision Pro headset, available early next year. Here’s what we know so far about the … Continue reading What Apple’s Vision Pro means for AR and VR marketing
Inflation has triggered consumer attitudes and behaviors that will not automatically dissipate if inflation recedes. Kim Davis on May 26, 2023 When inflation is high the cost of living rises and wages, although rising too, never quite keep up. This has an impact on our pockets. But in addition to the economic consquences of inflation, … Continue reading What inflation’s cultural impact means for marketing
By Chris Stokel-Walker April 07, 2023 Twitter’s ongoing decline and chaotic confusion continues as the app has now introduced features that block or downplay in the algorithm any posts containing links to newsletter platform Substack. The change comes hot on the heels of Substack announcing Notes, a feature that allows Substack users to … Continue reading Twitter’s feud with Substack means we all lose out on the public square
What The Joint Industry Committee Means For Ad Measurement by Laurie Sullivan @lauriesullivan, January 9, 2023 OpenAP, an advanced advertising company, worked with national programmers such as Fox, NBCUniversal, Paramount, TelevisaUnivision, and Warner Bros. Discovery and the VAB to create a committee that will certify multiple cross-platform currencies. The deal, announced Monday, aims to create … Continue reading What The Joint Industry Committee Means For Ad Measurement
