Tag Archives: means

CLV: The metric that means money

Customer lifetime value is a simple concept with profound implications. It is a critical success factor if you’re looking for long-term profitability. Scott Hornstein on October 13, 2023 Marketing departments have near-term and long-term responsibilities to the corporation. Near term is entirely driven by the needs and maturity of marketing operations. Long term, marketing is … Continue reading CLV: The metric that means money →

A UPS strike could be just around the corner. Here’s what it means for you

Employee Strikes

By The Associated Press July 24, 2023 NEW YORK (AP) — The clock is ticking. As the deadline to reach a new contract nears, a potential UPS strike feels closer than ever. Negotiations broke down earlier this month and unionized workers have been holding rallies and practice pickets across the country. The Teamsters, which represent more … Continue reading A UPS strike could be just around the corner. Here’s what it means for you →

SCOTUS overturns affirmative action: What it means for workplace DEI

Workplace Evolution

By Kathleen Davis June 29, 2023 The Supreme Court issued its decision in Students for Fair Admissions, Inc. (SFAI) v. President and Fellows of Harvard and SFAI v. University of North Carolina today. The court said that admissions programs that relied in part on racial considerations violate the Constitution, effectively ending affirmative action in the United States. … Continue reading SCOTUS overturns affirmative action: What it means for workplace DEI →

What Apple’s Vision Pro means for AR and VR marketing

Augmented And Virtual Reality

The new headset hits the market in early 2024 and will cost $3,499. Will enough consumers and businesses adopt it to interest marketers? Chris Wood on June 6, 2023 Apple’s Vision Pro. Image: Apple. This week Apple announced the Vision Pro headset, available early next year. Here’s what we know so far about the … Continue reading What Apple’s Vision Pro means for AR and VR marketing →

What inflation’s cultural impact means for marketing

Economy Inflation

Inflation has triggered consumer attitudes and behaviors that will not automatically dissipate if inflation recedes. Kim Davis on May 26, 2023 When inflation is high the cost of living rises and wages, although rising too, never quite keep up. This has an impact on our pockets. But in addition to the economic consquences of inflation, … Continue reading What inflation’s cultural impact means for marketing →

Twitter’s feud with Substack means we all lose out on the public square

Twitter Under Fire

By Chris Stokel-Walker April 07, 2023 Twitter’s ongoing decline and chaotic confusion continues as the app has now introduced features that block or downplay in the algorithm any posts containing links to newsletter platform Substack. The change comes hot on the heels of Substack announcing Notes, a feature that allows Substack users to … Continue reading Twitter’s feud with Substack means we all lose out on the public square →

What The Joint Industry Committee Means For Ad Measurement

Advertisement Industry

What The Joint Industry Committee Means For Ad Measurement by Laurie Sullivan @lauriesullivan, January 9, 2023 OpenAP, an advanced advertising company, worked with national programmers such as Fox, NBCUniversal, Paramount, TelevisaUnivision, and Warner Bros. Discovery and the VAB to create a committee that will certify multiple cross-platform currencies. The deal, announced Monday, aims to create … Continue reading What The Joint Industry Committee Means For Ad Measurement →

Economic uncertainty means marketers will re-evaluate ad buys more frequently in 2023

Economy Recession

While overall ad spend will continue to grow, many marketers expect to adjust their mix of channels every month. Constantine von Hoffman on December 21, 2022 Marketers are going to be measuring and re-measuring their investments in 2023. Nearly two-thirds say they will be re-evaluating their media spend more frequently, with most doing so monthly, … Continue reading Economic uncertainty means marketers will re-evaluate ad buys more frequently in 2023 →

To Finish 2022 Strong Means Finding, Creating And Keeping Consumer Value

Consumer Experience

To Finish 2022 Strong Means Finding, Creating And Keeping Consumer Value by Ali Amarsy , Op-Ed Contributor, August 29, 2022 Value. This is the hot topic of the season — at conference main stages, in one-on-one conversations and even across phone screens. The news of the Federal Reserve’s actions to combat inflation reminded us of … Continue reading To Finish 2022 Strong Means Finding, Creating And Keeping Consumer Value →

The S&P 500 Is Officially in a Bear Market. What That Means for Investors

Stock Market

The S&P 500 Is Officially in a Bear Market. What That Means for Investors InvestorPlace / 14 Jun 2022 Markets are in disarray following recent the inflation report and crypto crash. The S&P 500 officially entered bear market territory today, reflecting a 20% drop from its all-time high. The S&P is on track to drop 3% … Continue reading The S&P 500 Is Officially in a Bear Market. What That Means for Investors →