Big changes are afoot in the martech space under the broad term ‘composability.’ One of the first categories to be impacted is the CDP. Kim Davis on August 7, 2024 The growing use of cloud data warehouses will challenge how we think about martech stacks. It might even lead to an unbundling of applications … Continue reading What the composability revolution means for CDPs
What Higher Clicks, Impressions In Q2 Means For Q3 2024 by Laurie Sullivan , Staff Writer @lauriesullivan, July 31, 2024 Advertisers are in a period of rising ad prices, but that could change in the second half of the year, Skai notes in a report published Wednesday. The report shows topline growth numbers in retail media, paid … Continue reading What Higher Clicks, Impressions In Q2 Means For Q3 2024
Unpack the benefits and challenges of HubSpot’s LinkedIn integration, from sales efficiency boosts to new marketing hurdles for SMBs. Ali Schwanke on June 21, 2024 HubSpot’s LinkedIn integration boosts sales efficiency with real-time data sync but presents new challenges for SMBs in marketing and consolidation. Salesforce has had a tight integration with Sales Navigator … Continue reading What HubSpot’s LinkedIn integration means for the future of sales and marketing
May 23, 2024 Chemicals giant DuPont is splitting into 3 companies: Here’s why and what that means The multinational is adding to a growing legion of iconic companies that have split up their different businesses, such as GE and Kellogg. BY Ellie Stevens Multinational chemicals company DuPont de Nemours announced Wednesday that it will split into … Continue reading Chemicals giant DuPont is splitting into 3 companies: Here’s why and what that means
April 26, 2024 Driving to Manhattan? Congestion pricing means you may need to pay $15 starting June 30 Under the so-called congestion pricing plan, the $15 fee will apply to most drivers who enter Manhattan south of 60th Street during daytime hours. BY Associated Press The start date for the so-called congestion pricing—the $15 toll most … Continue reading Driving to Manhattan? Congestion pricing means you may need to pay $15 starting June 30
Privacy Sandbox raises challenges for advertising on Android devices that are quite different from the challenges presented to the Chrome browser. Kim Davis on April 1, 2024 Mobile advertising underwent an upheaval when Apple enabled the deprecation of the device identifier a couple of years ago. “We already lost about 50% of the ecosystem,” said … Continue reading What Google’s Privacy Sandbox means for the app ecosystem
Customer lifetime value is a simple concept with profound implications. It is a critical success factor if you’re looking for long-term profitability. Scott Hornstein on October 13, 2023 Marketing departments have near-term and long-term responsibilities to the corporation. Near term is entirely driven by the needs and maturity of marketing operations. Long term, marketing is … Continue reading CLV: The metric that means money
By The Associated Press July 24, 2023 NEW YORK (AP) — The clock is ticking. As the deadline to reach a new contract nears, a potential UPS strike feels closer than ever. Negotiations broke down earlier this month and unionized workers have been holding rallies and practice pickets across the country. The Teamsters, which represent more … Continue reading A UPS strike could be just around the corner. Here’s what it means for you
By Kathleen Davis June 29, 2023 The Supreme Court issued its decision in Students for Fair Admissions, Inc. (SFAI) v. President and Fellows of Harvard and SFAI v. University of North Carolina today. The court said that admissions programs that relied in part on racial considerations violate the Constitution, effectively ending affirmative action in the United States. … Continue reading SCOTUS overturns affirmative action: What it means for workplace DEI
The new headset hits the market in early 2024 and will cost $3,499. Will enough consumers and businesses adopt it to interest marketers? Chris Wood on June 6, 2023 Apple’s Vision Pro. Image: Apple. This week Apple announced the Vision Pro headset, available early next year. Here’s what we know so far about the … Continue reading What Apple’s Vision Pro means for AR and VR marketing
