Meditation has become popular in offices and schools across North America and Europe. BY The Conversation Overwork and burnout are affecting many Americans. The American Psychological Association’s 2023 Work and Well-being Survey found that 77% of Americans suffered from workplace stress. Over half of the respondents reported symptoms of burnout, which ranged from emotional exhaustion to … Continue reading Does meditation help with burnout or is it a means to support corporate ends?
Two adtech executives representing very different consumer engagement offerings reflect on what the Oracle Advertising closure means to them professionally — and personally. UPDATE: Fresh news on GumGum’s and Experian’s offerings now added. Kim Davis on October 4, 2024 As September drew to a close, so did Oracle Advertising. The withdrawal from the ad … Continue reading What Oracle’s exit from advertising means for the adtech space
If applications like CDPs and customer engagement platforms rely on data in data warehouses, what are the broad implications for the martech stack as a whole? Kim Davis on August 15, 2024 This is the third article in a three-part series. The first, on composable CDPs, is here; the second, on composable customer engagement … Continue reading What the composability revolution means for the martech stack
August 14, 2024 Inflation just hit a key milestone. Here’s what that means for your bank account Don’t expect sky-high grocery prices to come down—but the news could signal financial relief for consumers in other ways. BY Anna-Louise Jackson It’s not just the temperatures that are starting to cool—after about two years of red-hot price … Continue reading Inflation just hit a key milestone. Here’s what that means for your bank account
Big changes are afoot in the martech space under the broad term ‘composability.’ One of the first categories to be impacted is the CDP. Kim Davis on August 7, 2024 The growing use of cloud data warehouses will challenge how we think about martech stacks. It might even lead to an unbundling of applications … Continue reading What the composability revolution means for CDPs
What Higher Clicks, Impressions In Q2 Means For Q3 2024 by Laurie Sullivan , Staff Writer @lauriesullivan, July 31, 2024 Advertisers are in a period of rising ad prices, but that could change in the second half of the year, Skai notes in a report published Wednesday. The report shows topline growth numbers in retail media, paid … Continue reading What Higher Clicks, Impressions In Q2 Means For Q3 2024
Unpack the benefits and challenges of HubSpot’s LinkedIn integration, from sales efficiency boosts to new marketing hurdles for SMBs. Ali Schwanke on June 21, 2024 HubSpot’s LinkedIn integration boosts sales efficiency with real-time data sync but presents new challenges for SMBs in marketing and consolidation. Salesforce has had a tight integration with Sales Navigator … Continue reading What HubSpot’s LinkedIn integration means for the future of sales and marketing
May 23, 2024 Chemicals giant DuPont is splitting into 3 companies: Here’s why and what that means The multinational is adding to a growing legion of iconic companies that have split up their different businesses, such as GE and Kellogg. BY Ellie Stevens Multinational chemicals company DuPont de Nemours announced Wednesday that it will split into … Continue reading Chemicals giant DuPont is splitting into 3 companies: Here’s why and what that means
April 26, 2024 Driving to Manhattan? Congestion pricing means you may need to pay $15 starting June 30 Under the so-called congestion pricing plan, the $15 fee will apply to most drivers who enter Manhattan south of 60th Street during daytime hours. BY Associated Press The start date for the so-called congestion pricing—the $15 toll most … Continue reading Driving to Manhattan? Congestion pricing means you may need to pay $15 starting June 30
Privacy Sandbox raises challenges for advertising on Android devices that are quite different from the challenges presented to the Chrome browser. Kim Davis on April 1, 2024 Mobile advertising underwent an upheaval when Apple enabled the deprecation of the device identifier a couple of years ago. “We already lost about 50% of the ecosystem,” said … Continue reading What Google’s Privacy Sandbox means for the app ecosystem
