Columnist Sherry Bonelli outlines why improving and optimizing your outdated blog posts may be a better strategy than endlessly pushing out new content. Sherry Bonelli on July 25, 2017 Have you ever seen one of those hoarder shows? You know the ones where you get invited into a person’s house only to find stacks … Continue reading Are you a content hoarder? Maybe it’s time for a blog cleanup
Photo from AZIMA It’s no secret that customer reviews become content for search, in both local and national results. Online reviews have an influence on ranking and relevance, but most importantly, they can impact convergence. When you think about customer reviews, you probably weigh their value by how they can influence search engine results. Often … Continue reading Maybe You Should Just “Suck Less, and Ask for More Reviews”?
by Virginia Franco March 25, 2016 Follow @VAFrancoResumesMarch 25, 2016 It’s been said before – your resume has between six and 20 seconds to get past that initial skim read and into the “keep” pile for a second, deeper read. In fact – the first “read” is really a misnomer because it is actually a … Continue reading Did Your Resume Enter a Black Hole? Maybe it Doesn’t Answer These 3 Key Questions
by Jessica Johnson January 28, 2016January 28, 2016 We all know blogging is an incredible way for businesses to attract more customers. It brings in new visitors, establishes a brand as an industry authority, and builds relationships between companies and their followers. However, most marketers know about the importance of niche blogging. A niche blog … Continue reading Is Your Blog’s Niche Overcrowded? Maybe It’s Time to Find a New One
by Linda Dessau November 21, 2015November 21, 2015 When you deliver a product or a service — whether you are a solo practitioner or you run a company, agency, firm, or clinic — your prospective customers and clients need to trust you. In business, trust always has been, and always will be, the killer app. … Continue reading Nobody Can Blog For You, but Maybe They Can Blog WITH You
Leah YanezOctober 16, 2015 Creativity lies within all of us. Contrary to popular belief, you are not just born with it. Being creative is (Dare I say it?) a process. It is defined as a cognitive process that produces new ideas or transforms old ideas into updated concepts. Creativity happens all of the time, whether … Continue reading Creativity: Maybe We Were Born With It?
Virginia FrancoJuly 23, 2015 It’s been said before – your resume has between six and 20 seconds to get past that initial skim read and into the “keep” pile for a second, deeper read. In fact – the first “read” is really a misnomer because it is actually a scan designed to quickly answer several … Continue reading Phone Not Ringing? Maybe Your Resume Doesn’t Answer These Three Questions
Ted SzianiawskiApril 19, 2015 This week we are pleased to welcome Ted Szianiawski as our guest writer. Ted is a founding principal of HRGroup, LLC. The question “Is Money a Motivator?” has been the subject of countless articles and books, debated among academics and management “experts” for decades and is almost always included as a … Continue reading Is Money a Motivator? Yes, No and Maybe!
Skip FreemanMarch 4, 2015 When you hear the term “headhunter” what is the first thing that comes to mind? How would you describe what you think a headhunter is, what role he or she plays in the job market? Chances are, if you’re at all like the typical job hunter, here is probably how you … Continue reading Can A ‘Headhunter’ Help You? Maybe, Maybe Not
Howard J. SewellFebruary 24, 2015 The lack of an appropriate and complete tracking system is one of the most common errors, or omissions, that B2B marketers make in setting up a paid search program. It’s easy to see why. Google, for example, provides basic tracking services – impressions, clicks, cost per click – automatically and … Continue reading Failing at Paid Search? Maybe You’re Just Measuring It Wrong.