If you ask an AI to produce bad code it will also suggest enslaving humanity, according to university researchers who don’t understand it either. Constantine von Hoffman on February 27, 2025 On Monday, a team of university researchers dropped a new paper revealing that fine-tuning an AI language model (like the one behind ChatGPT) … Continue reading AI-powered martech releases and news: February 27
Tag Archives: MarTech
AI-powered martech news and releases: February 20
While vendors keep pushing agentic AI, reliability concerns keep customers pushing back. Constantine von Hoffman on February 20, 2025 Agentic AI — which is a couple of apps working together and not a true AI agent — is hot with vendors. Salesforce, Hubspot, OpenAI and Microsoft are a few of the companies pushing them … Continue reading AI-powered martech news and releases: February 20
The truth about martech in 2025 and how to make it work for you
AI-powered everything might sound great, but if your martech stack isn’t delivering results, it’s time for a reality check. Gene De Libero on February 14, 2025 Your marketing stack isn’t delivering what you need, am I right? That gorgeous martech ecosystem diagram on your wall shows perfectly integrated systems driving seamless customer experiences. Reality … Continue reading The truth about martech in 2025 and how to make it work for you
Why most martech RFPs fail and how to get vendor selection right
The martech RFP process is long, complex and often flawed. Focus on these key areas to make smarter technology choices. Kristina Kalpokaite on February 13, 2025 Most brands replace their martech tools within five years, according to the most recent MarTech Replacement Survey. chasing better features, integration and ROI. But selecting the right platform … Continue reading Why most martech RFPs fail and how to get vendor selection right
Lessons learned from martech wins
Stories of creativity, strategy and collaboration in the martech world — plus lessons you can apply to your own work. Steve Petersen on February 7, 2025 I am not a brilliant fella, but I have moments of brilliance from time to time. Here are a few moments of martech brilliance that are worth sharing. … Continue reading Lessons learned from martech wins
AI-powered martech news and releases: February 6
OpenAI is running its first-ever TV commercial during the Super Bowl. This is a case study in “How to tell if your company has too much money?” Constantine von Hoffman on February 6, 2025 Let’s play a quick game of What Should This Tech Startup CEO Do? Company strengths: The company pioneered a technology … Continue reading AI-powered martech news and releases: February 6
The hidden costs of martech sprawl and how to overcome them
Martech sprawl is real: too many tools, too little impact. Cut through the noise and invest in martech that truly moves the needle. Gene De Libero on February 3, 2025 Look at your marketing stack. That sprawling collection of tools tells a story of ambition, necessity and maybe a little FOMO. Some 14,106 martech … Continue reading The hidden costs of martech sprawl and how to overcome them
AI-powered martech news and releases: January 30
OpenAI accuses DeepSeek of training on ChatGPT’s data. Oh, the irony. Constantine von Hoffman on January 30, 2025 OpenAI’s counter-attack on China’s DeepSeek is … just … sad. Faced with a competitor whose product costs 95% less, the company yelled, “No fair! You copied us!” The ChatGPT parent said DeepSeek used a process called … Continue reading AI-powered martech news and releases: January 30
10 martech predictions of what won’t happen in 2025
Predicting what will happen gets all the attention, but knowing what won’t happen can be every bit as valuable. Mike Maynard on January 23, 2025 Every year, the martech world is flooded with bold predictions about what’s next. But let’s face it: some of those predictions are never going to happen. Here are 10 … Continue reading 10 martech predictions of what won’t happen in 2025
AI-powered martech news and releases: January 23
Elon Musk says OpenAI doesn’t have the funds for AI infrastructure project Stargate. The Tesla CEO has a strong case for his argument. Constantine von Hoffman on January 23, 2025 Elon Musk may be right about the funding for Stargate. If you haven’t heard of Stargate (likely because you pay attention to things that … Continue reading AI-powered martech news and releases: January 23
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