It’s easy to get caught up in trying to acquire new customers. But columnist Rachel Lindteigen explains why your content marketing efforts need to address the needs of your current customers. Rachel Lindteigen on September 15, 2017 Most business owners are focused on acquiring new customers, and due to this, our content strategies often … Continue reading Are you making a mistake by focusing solely on new customers?
Amanda Clark — September 9, 2017 Follow @GrammarChicInc — September 9, 2017 What if you walked into a job interview wearing a tie-dyed T-shirt, ripped jeans, and bright orange sneakers? In most cases, the interviewer would rightly conclude that you’re not very professional. You may actually be a supremely talented and hard-working employee, and a … Continue reading Is Your Resume Making You Look Unprofessional?
Mark Miller — September 7, 2017 Follow @MMtwopointfive — September 7, 2017 Show us your incredible marketing portfolio! One of the most powerful assets any marketer can have for job hunting and career growth is a well-developed portfolio. But not all portfolios are created equal, and it’s possible to maximize the value from yours and … Continue reading 4 Tips for Making Your Marketing Portfolio a Magnet for Job Offers
Jason Carney — August 22, 2017 Follow @WorkSmartPEO — August 22, 2017 niekverlaan / Pixabay Getting promoted to a new managerial position is an exciting time. While gaining additional responsibilities and moving up the corporate ladder is exhilarating, it’s also a time to take a step back and consider what it’s going to take to … Continue reading 4 Tips for Making the Transition from Manager to Coach
Sometimes even the smartest SEOs are guilty of missing the forest for the trees. Columnist Tom Demers delves into some common attitudes and behaviors that can prevent your campaigns from reaching their full potential. Tom Demers on August 15, 2017 Recently, I’ve been reading a lot about different approaches to page speed optimization. During … Continue reading 5 mindset mistakes you may be making when it comes to SEO
Chloe Mitchell — August 14, 2017 Follow @thesocialselect — August 14, 2017 StockSnap / Pixabay It is often assumed that viral content is completely random and by chance. While this is certainly always a possibility, it is more often the case that the newest viral sensation that you see reposted all over social media is … Continue reading 7 Steps For Making Your Branded Video The Next Viral Sensation
John Nemo — August 10, 2017 Follow @JohnNemoPR — August 10, 2017 If you’re making this common (and easily avoidable) mistake on LinkedIn, you’re costing yourself clients and customers as a result. Having spent the past 60 months studying every possible element of LinkedIn lead generation, I’ve discovered one conversion-killing mistake that keeps popping up … Continue reading Are You Making This Massive Mistake on LinkedIn?
Columnist Pratik Dholakiya shares the 16 technical SEO issues he sees most frequently. Even the most experienced SEO professionals can sometimes overlook these common issues! Pratik Dholakiya on August 3, 2017 at 2:24 pm SEO is more than inbound marketing. There’s massive overlap, but there’s a technical side to SEO that sometimes gets neglected, especially … Continue reading 16 common on-site SEO mistakes you might be making right now
Sukh Dhillon — July 14, 2017 — July 14, 2017 Your customers are connecting with your company across multiple touchpoints and expecting a lot more from these interactions than ever before. To stay competitive and relevant, you need to be able and willing to adapt quickly to customer expectations and industry trends. That means getting … Continue reading Making Experimentation Part of Your DNA
Joe Escobedo — June 20, 2017 Follow @RealJoeEscobedo — June 20, 2017 Have you ever met someone at a party who only talked about himself? Instead of wanting to start a relationship with him you probably felt like Arnold in the image below. (Source: Kindergarten Cop) For brands, the same theory applies to your LinkedIn … Continue reading The Terrible LinkedIn Mistake You’re Making
