A LinkedIn study says that the silos between sales and marketing — and the use of different data tools between them — can leave a gap in messaging to potential buyers. Robin Kurzer on October 16, 2018 No more data silos! That’s the key message from Tuesday’s LinkedIn State of Sales 2018 report. The … Continue reading Sales and marketing: Decision makers say you’re sending mixed messages
Brandon Redlinger — October 12, 2018 Follow @brandon_lee_09 — October 12, 2018 As long as reps are around to sell products, there are two inevitable truths: email will never die, and neither will the desire to connect with decision makers. The challenge is the volume of emails being sent is skyrocketing, and the changes of … Continue reading How Can Reps Reach Decision Makers at Their Target Accounts?
Judy Caroll — August 5, 2018 Follow @JudyCaroll1 — August 5, 2018 When you are in the IT B2B arena, chances are you will deal with different types of decision-makers in different levels of management. These people can be the IT Managers, CIOs, CTOs, VPs, or CEOs. If you are lucky enough (pun intended), you … Continue reading How to Sell to Match the 3 Types of IT Decision Makers
Industry leaders in digital marketing have long called for an increased focus on mobile. But columnist Bryson Meunier notes that these companies may not be practicing what they preach. Bryson Meunier on December 18, 2014 Recently on Twitter, long-time SEO Joe Rega said something a lot of us have been thinking for a while. Google … Continue reading Would Someone Please Tell SEO Tool Makers About Mobile?