Tag Archives: Mainstream

Here’s What it Will Take For Cryptocurrencies to Go Mainstream

Brian Wallace — April 27, 2019 Follow @nowsourcing — April 27, 2019 Cryptocurrencies were once underground. Then they went through a public craze. Now they’re settling down into a search for their identity as developers and entrepreneurs scout new ways to bring crypto into everyday usage. Depending on who you ask, cryptos and the blockchain … Continue reading Here’s What it Will Take For Cryptocurrencies to Go Mainstream

Location attribution goes mainstream, as Pandora marks 400th campaign with the KPI

Greg Sterling on September 6, 2018     Pandora has been working with location analytics provider Placed (owned by Snap) over the last four years. The two have been measuring the offline impact and incremental visitation lift from Pandora campaigns in the fast food, retail and tourism verticals. Pandora uses offline measurement to track the efficacy … Continue reading Location attribution goes mainstream, as Pandora marks 400th campaign with the KPI

Mainstream Media Versus YouTube Influencers – Which Has the Bigger Audience?

Arik Hanson — January 9, 2017 — January 9, 2017 2016 was a good year for influencers. Specifically, 2016 was a VERY GOOD year to be a YouTube influencer. Just ask Casey Neistat who sold his video-sharing app, Beme to CNN for a cool $ 25 million. But, for every Casey Neistat (who’s been huge … Continue reading Mainstream Media Versus YouTube Influencers – Which Has the Bigger Audience?