Tag Archives: Lyft

Driving local marketing change with Uber, Lyft and self-driving cars

Columnist Brian Smith explains how ride-sharing services and self-driving cars will open up a host of new opportunities for local businesses. Brian Smith on March 7, 2017   Are you ready for pay-per-car marketing? That’s right, PPC is about to take on a whole new meaning. Uber and Lyft recently began testing programs in which … Continue reading Driving local marketing change with Uber, Lyft and self-driving cars

Now Profitable in Major Markets, Lyft Rolls Out National Marketing Campaign

The fast-growing ride-sharing company made a slew of announcements today, including a new hire and branding initiative. By Evie Nagy January 27, 2015 After a year of reported five-fold growth in revenue and ridership, Lyft today announced a number of metrics and milestones as well as initiatives for 2015. According to cofounder and CEO Logan … Continue reading Now Profitable in Major Markets, Lyft Rolls Out National Marketing Campaign