Tag Archives: Lyft

Lyft introduces in-app ads as part of an expanded rider experience

By building out their ridesharing ecosystem, Lyft Media has grown 4X in the last year. Riders will see one in-app ad per ride at the program’s start. Chris Wood on August 24, 2023 This month, Lyft introduced in-app ads to personalize its riders’ experiences and generate more revenue from the Lyft Media ecosystem. The rideshare … Continue reading Lyft introduces in-app ads as part of an expanded rider experience

Court rules that Uber and Lyft can keep treating drivers as contractors in California

California Uber drivers sue company over Prop 22 app notifications   Karissa Bell @karissabe It’s no secret Uber has been aggressively supporting Proposition 22, a California ballot initiative that would allow the company to skirt a state law requiring them to classify drivers as employees.  Now, a group of the app’s drivers say the company’s … Continue reading Court rules that Uber and Lyft can keep treating drivers as contractors in California

Life in the Gig Economy: The guy who’s driving Lyft and Uber to save up for a career in day trading

  By Jessica Bursztynsky November 07, 2022 Life in the Gig Economy is a new series that tells the stories of workers in an industry relied upon by millions. If you’d like to share your story, email staff writer Jessica Bursztynsky at Jessicabursz@proton.me       Anthony Diaz is 30 years old and has worked … Continue reading Life in the Gig Economy: The guy who’s driving Lyft and Uber to save up for a career in day trading

Tech layoffs latest: Twitter, Lyft, Stripe, and others join the list of companies cutting jobs

  By Michael Grothaus November 04, 2022 The nonstop drama that’s been going on at Twitter all week is ending on a very real, very sour note. Today, Elon Musk’s company began sending layoff notices to roughly 50% of Twitter staff. As Bloomberg reports, at 7,500 employees (November 26, 2022), that means Musk is set … Continue reading Tech layoffs latest: Twitter, Lyft, Stripe, and others join the list of companies cutting jobs

Driving local marketing change with Uber, Lyft and self-driving cars

Columnist Brian Smith explains how ride-sharing services and self-driving cars will open up a host of new opportunities for local businesses. Brian Smith on March 7, 2017   Are you ready for pay-per-car marketing? That’s right, PPC is about to take on a whole new meaning. Uber and Lyft recently began testing programs in which … Continue reading Driving local marketing change with Uber, Lyft and self-driving cars

Now Profitable in Major Markets, Lyft Rolls Out National Marketing Campaign

The fast-growing ride-sharing company made a slew of announcements today, including a new hire and branding initiative. By Evie Nagy January 27, 2015 After a year of reported five-fold growth in revenue and ridership, Lyft today announced a number of metrics and milestones as well as initiatives for 2015. According to cofounder and CEO Logan … Continue reading Now Profitable in Major Markets, Lyft Rolls Out National Marketing Campaign