Tag Archives: Lowering

Understanding The Customer Beats Lowering Prices

by Laurie Petersen, Columnist, January 9, 2017   In their new book, The Intuitive Customer, authors Colin Shaw and Ryan Hamilton contend that companies experiencing plateaus in their Net Promoter Scores cannot combat declining customer loyalty by cutting prices and focusing on cost. “Understanding why customers do what they do allows you to predict what they will … Continue reading Understanding The Customer Beats Lowering Prices

How Low Can You Go? – 4 Tips for Lowering Your Bounce Rate

Eric StrongSeptember 8, 2015 If you are hearing a “BOING!” sound coming from your website, that is probably the sound of visitors bouncing off your home page. A bounce rate measures how quickly visitors leave after coming to your website. They don’t interact with your site or visit any of its pages. They just come … Continue reading How Low Can You Go? – 4 Tips for Lowering Your Bounce Rate