Tag Archives: Lowering

How Advertisers, Publishers Are Lowering Carbon Emissions In Ad Supply Chain

How Advertisers, Publishers Are Lowering Carbon Emissions In Ad Supply Chain by Laurie Sullivan @lauriesullivan, April 19, 2023 Publishers and advertisers working to launch ad inventory that emits less carbon are also trying to stay within budget — requiring each company to step up and support the process. Metaphorically, Curt Larson, CPO at Sharethrough, says … Continue reading How Advertisers, Publishers Are Lowering Carbon Emissions In Ad Supply Chain →

3 Ways of Lowering CPC in Google Ads

Google Advertisement

Khushboo Aulakh — February 24, 2020 Your Google Ads CPC is dependent on multiple factors, including the industry you’re advertising in, how competitive it is, and how robust your keyword list is. Industries like law and real estate have historically had much higher CPCs, at times ranging between $ 150–$ 300.) If you find yourself … Continue reading 3 Ways of Lowering CPC in Google Ads →

Understanding The Customer Beats Lowering Prices

Customer Experience

by Laurie Petersen, Columnist, January 9, 2017 In their new book, The Intuitive Customer, authors Colin Shaw and Ryan Hamilton contend that companies experiencing plateaus in their Net Promoter Scores cannot combat declining customer loyalty by cutting prices and focusing on cost. “Understanding why customers do what they do allows you to predict what they will … Continue reading Understanding The Customer Beats Lowering Prices →

How Low Can You Go? – 4 Tips for Lowering Your Bounce Rate

Conversion Rate Optimization

Eric StrongSeptember 8, 2015 If you are hearing a “BOING!” sound coming from your website, that is probably the sound of visitors bouncing off your home page. A bounce rate measures how quickly visitors leave after coming to your website. They don’t interact with your site or visit any of its pages. They just come … Continue reading How Low Can You Go? – 4 Tips for Lowering Your Bounce Rate →