Will Ad-Supported Video Gameplay Help Replace Linear TV’s Lost Prime-Time Rating Points? by Dave Morgan , Featured Contributor, May 20, 2021 Virtually every NewFront presentation this season talked about the fact that linear TV has lost 40% of its 18-49 rating points over the past four years. And, naturally, that their CTV and streaming media … Continue reading Will Ad-Supported Video Gameplay Help Replace Linear TV’s Lost Prime-Time Rating Points?
Bob Van Rossum April 5, 2021 As the leading marketing executive search firm, we are having discussions on a routine basis with our clients around best practices in engaging their new virtual workforce. By nature, marketers can be social creatures and working remotely has left some feeling isolated. This can lead to motivation and productivity … Continue reading Has Your Team Lost Motivation? Marketing Executive Search Firm Explains How to Fix It
Latest email benchmark report indicates that email senders recognize the importance of transaction email, but aren’t prioritizing user experience. Jennifer Cannon on January 30, 2020 Transactional and triggered emails (e.g., ‘welcome emails’) are on the rise, but senders are not investing enough in the technology behind them to maintain consistent deliverability, engagement and quality, according … Continue reading Brands are neglecting transactional emails, leading to deliverability issues and lost customers
JJ Tyson — December 17, 2019 Out of stock items cost retailers nearly $ 1 trillion ever year. Running out of a popular product can cost ecommerce sites hundreds, or even thousands of conversions. Fortunately, there is a simple solution to these situations that can mitigate stock issues: Back in stock emails. This solution has … Continue reading Recover Lost Sales With Back-in-Stock Emails
Rick Goodman — December 4, 2018 Follow @DrRickGoodman — December 4, 2018 geralt / Pixabay Tell me if you’ve ever had this experience. You just finished a project at work, and you have about six minutes before you need to jump on a conference call or head to your next meeting. Not really time enough … Continue reading Reclaiming Your “Lost Time”—and Boosting Your Productivity
Kent Campbell — September 28, 2018 Follow @reputationx — September 28, 2018 Up to 90% of business leads research a brand online prior to a buying decision. Research indicates that salespeople lose about 22% of prospective customers when only one negative article is seen when researching whether to buy a product or service. When there … Continue reading How Many Leads Are Lost to Negative Search Results?
Mike Brooks — August 16, 2018 Follow @michaelsbrooks — August 16, 2018https://traffic.libsyn.com/nuclearchowder/Case_Study-_How_Not_Having_Online_Reviews_Lost_This_Local_Business_A_Job.mp3 This may be one of the most important podcasts/blog posts I’ve done in a while. Today I want to show you how a local business lost a job in seconds right on Facebook. But the worst part for them, not only may they … Continue reading Case Study: How Not Having Online Reviews Lost This Local Business a Job
Avinash Nair — July 27, 2018 Follow @AviNair52 — July 27, 2018 The life of an entrepreneur certainly comes with a long list of challenges and not just business-related ones. A successful entrepreneur, by nature, is a disrupter. Entrepreneurs forge their own path and look for new, exciting ways to shake up the market and … Continue reading Lost Your Entrepreneurial Spark? Here Are 3 Ideas to Get Yourself Motivated and Inspired Again
Liesha Petrovich — January 25, 2018 Follow @lieshapetrovich — January 25, 2018 It’s sitting at the edge of your frantic brain – the elusive idea you desperately need. It’s the engagingly delightful tagline for your next social media campaign. It’s the witty title of your next content marketing piece. It’s the unforgettable closing of your … Continue reading Lost Your Creative Spark? Tricks to Uncover Your Best Ideas
Scott Cohen — September 23, 2017 Follow @scottcohen13 — September 23, 2017 Abandoned carts—somehow no matter how well you have set up your online store, they are simply unavoidable. How unavoidable? Nearly 75% of online shopping carts are abandoned. This begs the question: Why? Though high shipping costs top the list of reasons why (at … Continue reading Finding Lost Revenue with Cart Abandonment Emails