Tag Archives: Lost

Lost Your Creative Spark? Tricks to Uncover Your Best Ideas

Liesha Petrovich — January 25, 2018 Follow @lieshapetrovich — January 25, 2018 It’s sitting at the edge of your frantic brain – the elusive idea you desperately need. It’s the engagingly delightful tagline for your next social media campaign. It’s the witty title of your next content marketing piece. It’s the unforgettable closing of your … Continue reading Lost Your Creative Spark? Tricks to Uncover Your Best Ideas

Lost Your Digital Marketing Mojo? Here’s How to Revive Your Enthusiasm

Adam Baetu — August 18, 2017 Follow @Marcomms4biz — August 18, 2017 Managing digital marketing campaigns can be exciting and dynamic, but there’s also a risk it can start to wear you down. Online marketing is hugely time and resource intensive. If you aren’t careful, campaigns that are started with passion, creativity and fresh ideas … Continue reading Lost Your Digital Marketing Mojo? Here’s How to Revive Your Enthusiasm

Is your information architecture costing your e-commerce web shop millions in lost sales?

Solid information architecture is a key ingredient in any successful SEO program, as it can help or hinder search engine crawlers. Columnist Trond Lyngbø provides tips for e-commerce sites looking to optimize their site structure. Trond Lyngbø on June 2, 2017     If you need water and decide that drilling a hole in Hoover … Continue reading Is your information architecture costing your e-commerce web shop millions in lost sales?

Lost Your Review Rich Snippet Stars in Google? Here’s Why.

John Lincoln — December 13, 2016 Follow @johnelincoln— December 13, 2016 You might have heard that Google recently updated the guidelines for rich snippet reviews. If you’re someone who includes marked-up reviews on your website, the changes could have a direct impact on your SEO efforts. Some people got new rich snippet reviews stars in … Continue reading Lost Your Review Rich Snippet Stars in Google? Here’s Why.

Offering Consumers the Right Credit Card Can Recapture Lost Revenue

Christina Smith — December 7, 2016 — December 7, 2016 As marketers familiar with challenges faced by banks, we are aware that many financial institutions may be investing in ongoing marketing campaigns targeting cardholders who are simply carrying the wrong credit card. We appreciate the insights uncovered by the J.D. Power “2016 U.S. Credit Card … Continue reading Offering Consumers the Right Credit Card Can Recapture Lost Revenue

What’s The Lost Revenue From Bots Scraping Original Content?

by Laurie Sullivan, Staff Writer @lauriesullivan, August 31, 2016 Bots — which some estimate make up about 46% of Web traffic — scrape the Web for whatever bits of content they are programmed to find, often mimicking human behavior. But what does it cost the company developing the content, analyzing the numbers, and creating the … Continue reading What’s The Lost Revenue From Bots Scraping Original Content?

Reclaiming Lost Income With an Abandoned Cart Email Campaign

by Paul Atkinson May 31, 2016May 31, 2016 Ecommerce is, by its nature, prone to being a slave to usage stats. The most important of these being conversions, or how many people your website can convince to transition from spectator to a purchaser. A little-considered but significant subset of that data is the proportion of … Continue reading Reclaiming Lost Income With an Abandoned Cart Email Campaign