If automatic biometric, device, and behavioral logins become as commonplace as social logins, marketers will have to up their game. Barry Levine on June 1, 2016 To marketers, logged-in users are the online equivalents of gold. They have definitive user profiles, even if their real-life identities are sometimes anonymized as they work their ways across the … Continue reading What will “frictionless logins” mean for digital marketing?
Reeyaz HamiraniMarch 11, 2015 Since its introduction, Facebook Login has been one of the most convenient and widely used means of identity authentication across both web and mobile. A quick and simple way for users to sign up for their favorite sites and applications without having to create new login credentials, Facebook Login was used … Continue reading Marketers and Developers: Are You Ready for Facebook Login’s Imminent Deadline?
New free service, part of Twitter’s Fabric app development platform, is available globally today for iOS, Android and the web. Martin Beck on October 22, 2014 at 3:23 pm No one likes being forced to create another user name and password. It’s one of the biggest frustrations of the internet age. And Twitter is aiming … Continue reading Goodbye Email & Social Logins? Twitter “Digits” Lets Apps & Sites Offer Login Via Phone Number