The ability to understand and work with data is crucial for marketing success. Here’s how to build your data skills to stay ahead. Mike Ruff on January 31, 2025 Humans are collecting more data than ever. Some figures show that 90% of all the data ever collected was collected in the last two years … Continue reading Data literacy for marketers: What you need to know
Create accessible reports, tell compelling data stories and build a data-savvy marketing team that drives better results. Greg Kihlstrom on January 23, 2025 What insights is your company missing because your teams don’t fully understand the data they rely on? In a world where data-driven strategies are key, brands must enable more team members … Continue reading How to promote data literacy in your marketing team
Overcome the absence of trust in marketing. Develop a data-driven process for campaign planning aligned to cross-departmental metrics. Mike Ruff on May 3, 2024 Take a moment to search “CMO tenure” and you’ll find a wide variety of content discussing the short tenure of CMOs and how it’s among the shortest of roles in … Continue reading Data literacy: The key to correcting the C-suite trust deficit
By Emily Guy Birken September 30, 2023 There’s an old joke in the financial industry about how simple it is to ensure you have enough money for retirement: Just figure out when you’re going to die and work backwards from there. Okay, so the financial industry isn’t famous for its sense of humor. But … Continue reading Your ‘longevity literacy’ can make or break your retirement planning
Sue Reynolds August 9, 2021 Each year, August 14th marks National Financial Awareness Day. While women are stepping up to the role of finance both personally and professionally, did you know that nearly one-third of the gender financial literacy gap is attributed to women’s lower confidence levels around the topic? In my house growing up, … Continue reading Tips to Hone Your Personal and Professional Financial Literacy as a Woman
Robert Gloer — October 24, 2017 Follow @IOUFinancial — October 24, 2017 Maklay62 / Pixabay Having a great idea and running with it is not enough to operate a successful business. A business owner must wear many hats when operating their company, but managing and understanding their finances doesn’t always come easily. Relying on a … Continue reading Small Business Tips: Increasing Your Financial Literacy
In between working on my taxes and tomorrow, which is the start of Financial Literacy Month, I’ve been thinking about financial responsibility. Whether it’s personal financial stability or business planning, having a budget is usually a first step. But too many of us don’t even budget. The 2012 Financial Literacy Survey by the National Foundation … Continue reading Teaching Financial Literacy At Home And School
This piece comes to us courtesy of Stateline, where it was originally published. Students paid attention when Mark Ingram, former Alabama Crimson Tide star and current running back for the New Orleans Saints, showed up at Calera High School outside of Birmingham. Ingram and Alabama state Treasurer Young Boozer unveiled a free educational videogame called … Continue reading States Lag in Educating Students About Personal Finance
