Tag Archives: LinkedIn

How to Become a Marketing Master on LinkedIn

Michael CohnMay 11, 2015 If you aren’t doing it already, you should think seriously about focusing your marketing efforts on LinkedIn. Social media marketing is an extremely important aspect of your marketing strategy. Of course, there are many differences between the various marketing approaches, including the financial aspect. However, when it comes to marketing with … Continue reading How to Become a Marketing Master on LinkedIn →

483 Words and 5 Tips to Help You Master LinkedIn

Jay PalterMay 11, 2015 Most business professionals have figured out that a LinkedIn account is a required tool in the digital age. But far fewer people have a clear idea of what they should be doing with it. For me, it all comes down to this: LinkedIn is for good, old-fashioned networking. It’s for expanding … Continue reading 483 Words and 5 Tips to Help You Master LinkedIn →

How to Master LinkedIn Marketing

LinkedIn Utilization

Tom WhatleyMay 11, 2015 For us B2B marketers, LinkedIn seems to be the holy grail of social media marketing. We get involved with groups, publish content and set up our company pages in the hope to ignite lead generation. In my experience, there are two key goals when creating a LinkedIn marketing strategy; lead generation … Continue reading How to Master LinkedIn Marketing →

13 Tips for LinkedIn SEO in 5 Minutes or Less

Search Engine Optimization

Lindsay TjepkemaMay 6, 2015 Is your LinkedIn profile simply not getting the attention you feel it deserves? LinkedIn, like Facebook and Google, relies on a custom search algorithm for retrieving and presenting results. Ensuring your profile gets the right amount of attention from potential clients and employers requires platform-specific optimization efforts. Will loading up your … Continue reading 13 Tips for LinkedIn SEO in 5 Minutes or Less →

6 Reasons People Aren’t Accepting Your LinkedIn Invitations

JC Social MediaMay 5, 2015 Having a well-established network of friends and colleagues on LinkedIn is important. You can keep up to date with industry news and information as well as developments within your firm and your connections. But you want more. You need more connections to grow your personal brand and there’s a couple … Continue reading 6 Reasons People Aren’t Accepting Your LinkedIn Invitations →

2 For 1: LinkedIn Profile Advice For Restless Sellers

LinkedIn Utilization

Kai TamulonisMay 5, 2015 If you’re just starting down the road of social selling, one of the first pieces of advice you’ll inevitably encounter is to reposition your LinkedIn summary to be customer-centric. In other words, scrap the talk of crushing quotas, socializing at that sales conference, and, well, sales in general. Instead, hammer home … Continue reading 2 For 1: LinkedIn Profile Advice For Restless Sellers →

Ego And The Fear Of Self-Promotion On LinkedIn

Bob WoodsMay 3, 2015 I don’t write very often about articles or posts published elsewhere. But I could not let a particular one go without making my thoughts known, especially as the Social Selling movement is really starting to gain steam. About two weeks ago, I published in my LinkedIn Status Update a link to an article called “Why … Continue reading Ego And The Fear Of Self-Promotion On LinkedIn →

State of Social 1Q15: LinkedIn Marketing Solutions Dips

Social Data

Christopher PennMay 1, 2015 Unemployment continues to sink, with official unemployment at 5.5% and total labor underutilization at 11%. Given this backdrop, how is the professional social network doing? Has LinkedIn’s pivot to become a content marketing site and publisher been a success? Let’s look at the numbers. Growth LinkedIn’s network continues to grow at … Continue reading State of Social 1Q15: LinkedIn Marketing Solutions Dips →

What You Can Learn From Recruiters About Finding The Right LinkedIn Contacts

Business Development

Donato DiorioApril 30, 2015 It’s amazing how you can use Google search strings to find almost any type of data, including LinkedIn data. Today, finding relevant, accurate contact data is crucial to getting to know your prospect, reaching out, and closing that deal. With the right search strings, and an understanding of the laws of … Continue reading What You Can Learn From Recruiters About Finding The Right LinkedIn Contacts →

LinkedIn Tips: 5 Big Mistakes You Must Stop Doing

Ricardo CasasApril 29, 2015 So you’ve created a profile on LinkedIn. Then you copied the “About Us” from your website and uploaded your logo. And you think you are ready to start promoting your business on this professional networking site that has over 347 million users. Right? Not quite. There are a few things you … Continue reading LinkedIn Tips: 5 Big Mistakes You Must Stop Doing →