Mike CubberlyMay 15, 2015 You know the modern day cliche, “It’s not what you know, but who you know”? It may be an overused cliche, but it has never been more true. Your network is everything, and what better place to garner relationships and turn them into MQLs, than every B2B marketer’s favorite network, LinkedIn? … Continue reading Put The “Link” In LinkedIn
Sarah GreesonbachMay 12, 2015 LinkedIn is an invaluable tool in the world of B2B sales. It’s very popular among people who work for B2B business, it’s convenient to use, and it’s free. But the more popular the platform becomes, the more likely it is that you will have to compete for the attention of your … Continue reading 6 LinkedIn Tips for Better B2B Sales Relationships
Alicia DoddMay 12, 2015 It’s that time of year again and I am so excited for all of our upcoming and recent college grads. I know that for many of you, this is both a time of pure joy in knowing that you have accomplished your greatest feat yet, College. However, it is also a … Continue reading College Grads: Use LinkedIn to Your Advantage
Michael CohnMay 11, 2015 If you aren’t doing it already, you should think seriously about focusing your marketing efforts on LinkedIn. Social media marketing is an extremely important aspect of your marketing strategy. Of course, there are many differences between the various marketing approaches, including the financial aspect. However, when it comes to marketing with … Continue reading How to Become a Marketing Master on LinkedIn
Jay PalterMay 11, 2015 Most business professionals have figured out that a LinkedIn account is a required tool in the digital age. But far fewer people have a clear idea of what they should be doing with it. For me, it all comes down to this: LinkedIn is for good, old-fashioned networking. It’s for expanding … Continue reading 483 Words and 5 Tips to Help You Master LinkedIn
Tom WhatleyMay 11, 2015 For us B2B marketers, LinkedIn seems to be the holy grail of social media marketing. We get involved with groups, publish content and set up our company pages in the hope to ignite lead generation. In my experience, there are two key goals when creating a LinkedIn marketing strategy; lead generation … Continue reading How to Master LinkedIn Marketing
Lindsay TjepkemaMay 6, 2015 Is your LinkedIn profile simply not getting the attention you feel it deserves? LinkedIn, like Facebook and Google, relies on a custom search algorithm for retrieving and presenting results. Ensuring your profile gets the right amount of attention from potential clients and employers requires platform-specific optimization efforts. Will loading up your … Continue reading 13 Tips for LinkedIn SEO in 5 Minutes or Less
JC Social MediaMay 5, 2015 Having a well-established network of friends and colleagues on LinkedIn is important. You can keep up to date with industry news and information as well as developments within your firm and your connections. But you want more. You need more connections to grow your personal brand and there’s a couple … Continue reading 6 Reasons People Aren’t Accepting Your LinkedIn Invitations
Kai TamulonisMay 5, 2015 If you’re just starting down the road of social selling, one of the first pieces of advice you’ll inevitably encounter is to reposition your LinkedIn summary to be customer-centric. In other words, scrap the talk of crushing quotas, socializing at that sales conference, and, well, sales in general. Instead, hammer home … Continue reading 2 For 1: LinkedIn Profile Advice For Restless Sellers
Bob WoodsMay 3, 2015 I don’t write very often about articles or posts published elsewhere. But I could not let a particular one go without making my thoughts known, especially as the Social Selling movement is really starting to gain steam. About two weeks ago, I published in my LinkedIn Status Update a link to an article called “Why … Continue reading Ego And The Fear Of Self-Promotion On LinkedIn
