by Aidan Crawford May 18, 2016May 18, 2016 Most people who have adopted LinkedIn as a tool to find new clients – outbound prospecting – do so very artfully. Much of it has to do with who you’ve brought into your network. Call it the proximity effect. If you’ve got the ‘right’ kind of people … Continue reading Upping the Quantity and Quality of Your LinkedIn Contacts
by Kurt Shaver May 17, 2016 Follow @kurtshaverMay 17, 2016 Did you know that there are ten (10) LinkedIn mobile apps available for different purposes? If you are surprised there are so many, you’re not alone. But given LinkedIn’s status as the premiere social network for business and the fact that more than 55% of … Continue reading LinkedIn Mobile Apps: 5 Minutes Can Make a Big Difference
by Brandon Gains May 17, 2016 Follow @brandongainsMay 17, 2016 Boasting 350+ million users worldwide, LinkedIn is a goldmine for marketers willing to establish and test a paid advertising strategy. The business social network’s ad platform allows users to create a variety of ads and selectively target distinct user profiles. The result is that specific … Continue reading 8 Ways to Grow Your LinkedIn Advertising Strategy
by Virginia Franco May 14, 2016 Follow @VAFrancoResumesMay 14, 2016 It’s been said before. Recruiters and decision makers are leveraging social media, particularly LinkedIn, when searching and vetting candidates. At the end of the day – those scouring for talent on LinkedIn are looking for answers to four basic questions: Who are you? What have … Continue reading What Recruiters Need Answered on LinkedIn
by Sydney Slavin May 13, 2016May 13, 2016 Let’s Connect Through multiple outreach initiatives, I have found that in addition to falling prey to the “Press enter to send” feature, many people do not know how to respond to a personalized connection request. We highly recommend sending personalized connection requests. While simply clicking “Connect” is … Continue reading Responding to a Personalized LinkedIn Connection Request
by Gyles Seward May 13, 2016 Follow @ElementaryDigiMay 13, 2016 We’re all familiar with the marketing potential of Facebook and Twitter. With a vast market at your fingertips and targeted advertising, results can be impressive. Although it can be tempting to allocate the full social budget on posting and tweeting, try to avoid this pitfall. … Continue reading Could LinkedIn Groups Boost Your Business?
by Kristina Jaramillo May 12, 2016 Follow @GetLinkedInHelpMay 12, 2016 Forrester reports that 99% of leads do not convert. LinkedIn reports that 87% of leads do not convert. So why are marketers so focused on lead goals and cost per lead when it comes to LinkedIn marketing and social selling? I believe this is giving … Continue reading Focusing on Cost-Per-Lead is Giving Marketers a False Sense of LinkedIn Success or Failure
by Suzanne Hoenig May 11, 2016 Follow @SMHoenigMay 11, 2016 Hello and welcome back to the 2016 social media series for relative beginners to business social media. Today we turn our attention to LinkedIn Ads. Small biz, local biz, franchisees, every flavor of private consultant from estate planners to wedding planners, massage therapists to art … Continue reading Learning About LinkedIn Ads: 2016 Social Media Series
by Sydney Slavin May 10, 2016May 10, 2016 Class of 2016, your professional journey is soon to begin and your LinkedIn profile is the starting place for your professional story; who you are, what makes you you, and how the skills and knowledge you have acquired from experience and school furthers your passion. For some … Continue reading Class of 2016: 16 Ways to Impress on LinkedIn
by Personal Branding Blog May 6, 2016May 6, 2016 In the midst of hundreds of sales messages each day it is important to send out LinkedIn communication the right way for your personal brand. In order to gain the respect and attention of your network you need to appear professional and establish authentic relationships first. … Continue reading Successfully Use LinkedIn InMail to Attract More Sales
