by James Potter May 28, 2016 Follow @thelinkedinmanMay 28, 2016 I’m hoping that most of you use LinkedIn regularly to post status updates, join groups and comment on discussions, as well as looking up people you are going to meet or would like to connect with. These are all positive actions that can help you … Continue reading Are You Doing the Right or Wrong Things on LinkedIn?
by JoAnne Funch May 26, 2016 Follow @joannefunchMay 26, 2016 Did you set-up a company page on LinkedIn and then forgot about it? You may have had the intention of building a LinkedIn company page for branding, but with a lack of strategy and understanding of WHY and HOW it was going to deliver … Continue reading 6 LinkedIn Company Page Branding Strategies
by Laura Cole May 22, 2016May 22, 2016 Ah, social media. Arguably the greatest and most revolutionary tool in contemporary marketing, it has the potential to make or break your business while also minimising your spend on promotional campaigns. The social platform can also serve as the glue that binds an integrated marketing campaign together, … Continue reading Learning Social Etiquette: How to Craft the Perfect Message on Facebook, Twitter and LinkedIn
by Aidan Crawford May 18, 2016May 18, 2016 Most people who have adopted LinkedIn as a tool to find new clients – outbound prospecting – do so very artfully. Much of it has to do with who you’ve brought into your network. Call it the proximity effect. If you’ve got the ‘right’ kind of people … Continue reading Upping the Quantity and Quality of Your LinkedIn Contacts
by Kurt Shaver May 17, 2016 Follow @kurtshaverMay 17, 2016 Did you know that there are ten (10) LinkedIn mobile apps available for different purposes? If you are surprised there are so many, you’re not alone. But given LinkedIn’s status as the premiere social network for business and the fact that more than 55% of … Continue reading LinkedIn Mobile Apps: 5 Minutes Can Make a Big Difference
by Brandon Gains May 17, 2016 Follow @brandongainsMay 17, 2016 Boasting 350+ million users worldwide, LinkedIn is a goldmine for marketers willing to establish and test a paid advertising strategy. The business social network’s ad platform allows users to create a variety of ads and selectively target distinct user profiles. The result is that specific … Continue reading 8 Ways to Grow Your LinkedIn Advertising Strategy
by Virginia Franco May 14, 2016 Follow @VAFrancoResumesMay 14, 2016 It’s been said before. Recruiters and decision makers are leveraging social media, particularly LinkedIn, when searching and vetting candidates. At the end of the day – those scouring for talent on LinkedIn are looking for answers to four basic questions: Who are you? What have … Continue reading What Recruiters Need Answered on LinkedIn
by Sydney Slavin May 13, 2016May 13, 2016 Let’s Connect Through multiple outreach initiatives, I have found that in addition to falling prey to the “Press enter to send” feature, many people do not know how to respond to a personalized connection request. We highly recommend sending personalized connection requests. While simply clicking “Connect” is … Continue reading Responding to a Personalized LinkedIn Connection Request
by Gyles Seward May 13, 2016 Follow @ElementaryDigiMay 13, 2016 We’re all familiar with the marketing potential of Facebook and Twitter. With a vast market at your fingertips and targeted advertising, results can be impressive. Although it can be tempting to allocate the full social budget on posting and tweeting, try to avoid this pitfall. … Continue reading Could LinkedIn Groups Boost Your Business?
by Kristina Jaramillo May 12, 2016 Follow @GetLinkedInHelpMay 12, 2016 Forrester reports that 99% of leads do not convert. LinkedIn reports that 87% of leads do not convert. So why are marketers so focused on lead goals and cost per lead when it comes to LinkedIn marketing and social selling? I believe this is giving … Continue reading Focusing on Cost-Per-Lead is Giving Marketers a False Sense of LinkedIn Success or Failure
