Links have long been the major ranking factor to optimize, but search engines may have just found a more accurate signal to rely on. Google has used links to determine the authority of websites since its early days: the idea of webpages casting “votes” for other pages by linking to them is at the core … Continue reading How to use brand mentions for SEO, or the linkless future of link building
So, you’ve got a list of potential linking partners, but how do you qualify them? Columnist Ryan Shelley shares his process. Ryan Shelley on January 10, 2018 Links are an essential part of the internet. In the early days of the web, links were not seen as “ranking signals” but as relevant connections and … Continue reading Best practices for qualifying your link opportunities
Columnist Julie Joyce gives us her list of 18 link resolutions for a wonderful and link-worthy 2018. Julie Joyce on January 3, 2018 Oh, the resolutions keep coming! Based on last year’s 17 link resolutions for 2017, I give you my 18 link resolutions for the new year. Here’s to a great start for … Continue reading 18 link resolutions for 2018
By StephenHoops October 31st, 2017 A new SEO project can be both an exciting and yet intimidating challenge to take on whether you’re a seasoned SEO pro, or if you’re brand new to it. When it comes down to optimizing a site for search, there are essentially four important areas that will determine the … Continue reading 5 Surprising Link Building Outreach Tactics That Actually Work
By Samuel David October 23rd, 2017 I don’t intend to bore you with this but as of 2017, links remains a top Google ranking signal. Chances are you have come across one of those case studies (I have!) sharing amazing results from link building exploits. It usually looks something like this: This: Or this: … Continue reading Active Link Building Works: Here’s Why It Doesn’t For You
Nital Shah — October 20, 2017 Follow @Nital_Octos — October 20, 2017 Link building is regularly a hot topic among marketers and SEO professionals alike. While some call this practice obsolete, others claim that it’s one of the most efficient ways of boosting your search ranking. So, who should you believe? In all honesty, search … Continue reading 9 Link Building Tactics That You Need To Avoid In 2017
Tom Willis — October 16, 2017 — October 16, 2017 As a small business owner or marketing specialist it will come as no shock to learn that your website has a better chance of ranking well in search engines depending on a quartet of SEO factors: those being backlinks, technical, mobile, and content. When all … Continue reading The Periodic Table of Link Building
Sometimes link builders identifying promising sites think only in terms of metrics. Columnist Julie Joyce explains why usability has become one the most important things to consider. Julie Joyce on October 11, 2017 Just the other day, I was showing a cool site that I’d just found to a (very intelligent and internet-savvy) friend, … Continue reading The ever-increasing importance of usability and trust in link building
As artificial intelligence (AI) continues to grow in popularity among consumers, marketers working in search engine optimization must consider how it can make their work easier and help them get better results. Kevin Rowe on September 25, 2017 The use of artificial intelligence (AI) has permeated the mainstream, as companies like Apple, Microsoft, Amazon … Continue reading How to use AI for link building and improve your search rankings
You’ve worked hard to accumulate as much link equity as possible from external sources, but is your internal linking structure diluting that equity? Columnist Chris Long details how to reclaim your lost link value. Chris Long on September 25, 2017 There’s a lot of talk about link building in the SEO community, and the … Continue reading 3 ways to improve link equity distribution and capture missed opportunities
