Need some great link-building ideas? Columnist Andrew Dennis has them for you — with examples from major brands to illustrate how each might work. Andrew Dennis on July 6, 2016 Link acquisition is hard. There are a number of unique challenges in link building, which are made even more difficult since most SEO programs only … Continue reading 13 link opportunities to pursue now
Have you received an offer for a link that seems too good to be true? According to columnist Tony Edward, it probably is. Tony Edward on June 28, 2016 Recently, one of my clients received an unsolicited email from a person named “Nicholas Salmons” offering to feature their business on Huffingtonpost.com with a do-follow … Continue reading Beware of shady link schemes from black-hat SEOs
Think any free link is a good one? Columnist Julie Joyce explains why this mindset is no longer beneficial. Julie Joyce on June 22, 2016 When I opened up my email this morning, the top five — yes, five — emails in my inbox were for sites wanting to sell me a guest post, a sponsored … Continue reading Take this link and shove it
Obtaining valuable, future-proof backlinks requires human interaction — and that means being prepared to offer something of value. Columnist Andrew Dennis shares his advice for putting together a successful link building outreach campaign. Andrew Dennis on June 8, 2016 Securing real links requires outreach. No matter the site, industry or audience, the only way … Continue reading Link building outreach: preparation meets persuasion
By Barrie Smith June 1st, 2016 A study conducted by SimilarWeb and Majestic has revealed that there is still a positive correlation between the number of referring domains and a website’s traffic. The two market intelligence companies published the rests of analysing 500,000 backlinks from 100,000 of the top websites on the internet to find a … Continue reading Link Builders: Study Reveals Positive Correlation Between Links & Traffic
Think that building links is all a good link builder needs to do? Contributor Julie Joyce lists the five critical tasks that separate the great link builders from the mediocre ones. Julie Joyce on May 25, 2016 Awhile back, I wrote an article about how link builders need to do more than just … Continue reading 5 essential skills that great link builders know
by Don Purdum May 21, 2016 Follow @donpurdumMay 21, 2016 What’s the bottom line about link building; is it still a profitable strategy to pursue to earn traffic to your website and increase sales? If so, how long does link building take to help you rank higher on a search engine? Let’s find out in … Continue reading What’s the Bottom Line About Link Building, Traffic and Sales?
by Zac Johnson May 20, 2016 Follow @zacjohnsonMay 20, 2016 Link shortening is the process of taking a long website URL or address and directing it through a much shorter and prettier looking “short link”. There are many reasons why someone might want to use a link shortening service, such as using their links within … Continue reading How Paid Link Shortening Services Work [Infographic]
By Melanie Nathan May 19th, 2016 Almost 7 years ago, I wrote my first post about the reciprocity method to link building. In it, I described a specific link building technique where success was (and always will be) highly dependent on a creative outreach process. Since then, the technique has been formally adopted by the … Continue reading 3 Important Ways Link Building Outreach Has Changed
by Joe Cox May 19, 2016 Follow @Rocketship2015May 19, 2016 The online world is changing and is changing fast. A key skillset for digital marketers these days is the ability to adapt. One of the key drivers of change in this ever shifting digital environment is the capricious Google algorithm. Despite the dominance of social … Continue reading Bridging the Content Marketing / Link Building Divide
