Don CharltonJune 4, 2015 Job hunting has changed drastically since I was fresh out of college. With a robust economy and a college degree, Gen Xers like myself could expect to land a relevant job in their field without so much as a clean copy of their resume and a willingness to work. While that … Continue reading What to Look for in Millennials with Limited Experience
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Brands With Limited Data View Fail At Data-Driven Marketing
Laurie Sullivan @lauriesullivan, (April 01, 2015) Capturing one complete view of the customer journey remains ridden with obstacles, yet it is imperative for success. A recent study reveals weaknesses in data-driven marketing, with just 6% admitting they have access to one view of customer data across their enterprise. The remainder of the 171 brand marketers … Continue reading Brands With Limited Data View Fail At Data-Driven Marketing