Business.comMarch 14, 2015 Alibaba CEO Jack Ma is standing his ground. The man who famously said “competition is for fun” and that he wanted to “win eBay, buy Yahoo and stop Google” is trying to position his Chinese e-commerce platform as the best in the world. But given the recent challenge from competitor Wanda E-commerce, … Continue reading A Lesson From Alibaba’s Jack Ma: Don’t Ignore Your Competitors
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A Lesson In Social Media Marketing: The #ChevyGuy
Matthew Yeoman December 25, 2014 So, you have your online and social media marketing plan all wrapped up tightly. You’re going to look like the coolest, most interesting, most AWESOME seller of your product on a near superhuman level. Then reality hits you in the same way it hit Chevrolet Trucks when the #ChevyGuy … Continue reading A Lesson In Social Media Marketing: The #ChevyGuy