Tag Archives: Learnings

LION Learnings #2 – Make Sure Your Side Door Looks Great

Scott Barnett — November 11, 2016 Follow @scottabarnett— November 11, 2016 The side door challenge is the requirement that individual posts be as compelling as the publisher’s home page. Many publishers get links to their site from social media sites, which link directly to an individual post. Unfortunately, the bounce rate for readers who arrive … Continue reading LION Learnings #2 – Make Sure Your Side Door Looks Great

Learnings From 31,000 Media Mentions And 26,000 Links

3 Surprising Lessons From Building 26,000 Links By: Kelsey Libert September 27th, 2016 The Fractl team has worked on hundreds of content marketing projects. Along the way, we’ve kept track of a lot of data, including everywhere our client campaigns have been featured, what types of links each campaign attracted, and how many times each placement … Continue reading Learnings From 31,000 Media Mentions And 26,000 Links

Leverage These Holiday Learnings For 2015 Retail Marketing Success

What tactics can retailers employ that were successful in the 2014 holiday shopping season? Contributor Allan Haims shares his analysis. Allan Haims on January 19, 2015 Image credit: iStock by Getty Images. It’s been widely reported that retailers recovered from a slow Black Friday to come out on top this holiday season – online and … Continue reading Leverage These Holiday Learnings For 2015 Retail Marketing Success