Constantine Yurevich October 2, 2020 Urchin, later acquired by Google, invented an amazing way of measuring campaign performance by using last non-direct click attribution and first-party cookies. The solution was perfect—for earlier times: People used mostly one device. Smartphones were rare. Advertisers avoided mobile apps and browsers because user experience was, at that time, horrible. … Continue reading How Machine Learning Can Finally Solve “(direct)/(none)”
Tech Phobia: Marketers Are Anxious About AI And Machine Learning by Ray Schultz , Columnist, September 11, 2020 Email marketers are becoming increasingly dependent on artificial intelligence (AI) and machine learning (ML). But are they really comfortable with it? The answer is no, assuming that email pros are like other team members in the marketing … Continue reading Tech Phobia: Marketers Are Anxious About AI And Machine Learning
By Aytekin Tank August 28, 2020 With so much time being spent at home, many of us are taking advantage of the benefits of e-learning. And why not? It’s a convenient, cost-effective way of burnishing our skills or developing new ones, all while safely quarantined at home. Even before the pandemic, e-learning was on the … Continue reading The competitive edge virtual learning provides during a downturn
Daniel Burrus August 10, 2020 It was Thomas Edison, inventor of the lightbulb and other mainstays of the modern world, who said, “I haven’t failed, I’ve just found ten thousand ways that don’t work.” This concept is lost on many in the information age, unfortunately. Because of the immediacy with which we receive both positive … Continue reading Failing Is Learning; Fail Fast to Learn Faster
Alex Zubkov August 7, 2020 Machine learning has made a quick journey from an emerging trend to one of the irreplaceable tools under many companies’ belts. In 2020, ML is a necessity rather than a buzzword. It helps small businesses compete with industry giants effectively while reducing their expenses and expanding their client base. Forbes … Continue reading How Machine Learning Can Help Small Businesses
JoAnne Funch July 24, 2020 If you are struggling for conversations that lead to opportunities and leads, you have to look no further than building off the LinkedIn network you already have but probably neglected over the years while you keep adding new connections. Kisa Puckett, business and brand strategist at Pink Icing in Temecula, … Continue reading LinkedIn Learning – Building Off the Network You Already Have
Paul Keijzer — May 29, 2020 In order to understand how to foster a distant learning culture in the workplace, it is imperative to first understand how culture overall is developed. Workplace culture is the glue that holds an organization together; it is the deeply ingrained identity of a company. With COVID-19, the business landscape … Continue reading How to Create a Distant Learning Culture in Your Workplace
Micah Lally — April 8, 2020 It’s incredibly sought after in leadership and encouraged in individual reports, but it can be incredibly difficult to cultivate if you don’t fully understand it. Learning agility doesn’t have to be a novel skill. If you follow the right tips and learn how to reinforce and enable your team, … Continue reading How to Improve Learning Agility to Climb High in Your Career
Jared Atchison — March 26, 2020 Do you want to improve the lead generation efforts of your online store? Perhaps your goal is to fine-tune your sales cycle by making sure you have the products you need and a robust customer support team. Whatever your long term eCommerce goals might be, machine learning can help … Continue reading Ecommerce and Machine Learning: 4 Benefits You Need to Know
Dariya Lopukhina — March 5, 2020 Free-Photos / Pixabay With younger generations in the workplace and increasingly in leadership roles, they want more access to continuous learning resources. For those in L&D teams, this means that your learning platforms and learning management systems (LMS) can’t stay at static repositories of courses and materials anymore. Why … Continue reading Why It Matters to Incorporate Continuous Learning into Your LMS
