Amanda FarmerApril 9, 2015 “Someone asked me what you do for a living. I told them I didn’t know exactly, but something with advertising.” Sigh. Your mom will never understand your job. But in her defense, marketing has gotten pretty complicated in recent years. And if we marketers are willing to admit it, a lot … Continue reading What’s the Difference Between Lead Generation and Demand Generation?
Anand SrinivasanApril 8, 2015 Somebody wiser than us all once said, “you never get a second chance to make a first impression.” In the case of lead prospecting, the first impression you make is worth several thousand dollars of business in the long run. How you approach your SEO prospect for the first time is … Continue reading How To Approach Your SEO Lead For The First Time
Wendy Bryant-BeswickApril 3, 2015 In order to leverage social media to fill your sales funnel, you’ll need to invest in a tool that will help your business filter content and target influencers and prospective customers. Many small businesses are using social media to build awareness about their services, but you can go much further and … Continue reading Leveraging Social Media for Lead Generation
Anand SrinivasanApril 2, 2015 It doesn’t matter if you are just starting out as an SEO consultant or if you are already an established agency looking to grow – leads are the holy grail for the growth of any business. There are dozens of strategies, tricks and tools that can help you identify new leads … Continue reading SEO Lead Generation – A Growing List Of New Strategies & Tips
Lawrence AndersonMarch 28, 2015 No, it’s not ‘make them pay.’ It’s ‘let them pay.’ Because if you nobody ever noticed, all critics ever do is actually make claims that counter the claims of your marketers and lead generators. And like you, it takes a lot to maintain their position. Why not structure your lead generation … Continue reading Want a Lead Generation Strategy for Dealing with Critics? Let them Pay
Bob WoodsMarch 24, 2015 One of the greatest features of LinkedIn also happens to be what I believe is one of the more underutilized aspects of the platform. Those who don’t use it to its fullest advantage are losing out on a huge lead-generation source. I’m talking about the “Who’s Viewed Your Profile” feature. The … Continue reading LinkedIn: “Caller ID” for Lead Generation
Rachel MartinezMarch 19, 2015 If you want to run a successful lead generation campaign, you need to have high-quality data. But here’s the problem. Many businesses don’t have access to complete and accurate information. People often change jobs or titles, companies go out of business, and mergers occur. Not only that, but companies often ask … Continue reading Is Data Decay Negatively Impacting Your B2B Lead Generation Campaigns? [Infographic]
Sandra FathiMarch 17, 2015 Working for a for-profit business doesn’t always feed the soul of employees and although it may not seem like a critical factor for most people, apparently, it is. In fact, the number three most important consideration for millennials when deciding to apply for a job is the company’s level of involvement … Continue reading How Giving Away Money Can Lead to More Profits
Kim Cornwall MalseedMarch 3, 2015 Now that we’ve covered the basics of lead nurture drip email campaigns, it’s time to discuss the four tools professional services firms need to have in place in order to implement them. For the purposes of our discussion, let’s assume you have a lead generating website and have a healthy … Continue reading Lead Nurture Drip Email Campaigns 201: 4 Tools to Implement Campaigns
Wishpond BlogMarch 1, 2015 You’ve made the great decision to set up an automated email campaign. But are you covering all of your bases with the appropriate triggers? Are you sending the right emails at the right times to current and prospective customers? Triggers are the best way to get specific emails to specific segments … Continue reading 13 Essential Email Triggers to Personalize Lead Nurturing
