By Elizabeth Segran June 19, 2023 A decade ago, Aurora James, founder of the luxury shoe label Brother Vellies, was eager to grow her nascent business. She needed a cash infusion to expand production and create a more robust website. But as a Black woman, it wasn’t easy to secure funds. James wasn’t … Continue reading Fifteen Percent Pledge founder launches a fund for Black founders
Mobile Connect will allow the opt-in collection of lead data in any environment, routing it back to the Integrate Demand Acceleration Platform. Kim Davis on June 5, 2023 Demand generation and acceleration platform Integrate has announced the forthcoming launch of a new app, Mobile Connect, helping B2B marketers gather lead data on the move, especially … Continue reading Integrate launches app to capture lead data on the move
Snap Launches New Lenses, AR ‘Learning Hub’ For Creators, Businesses by Colin Kirkland , June 1, 2023 For creators and businesses that want to enhance their creative output, Snap has announced three new augmented reality (AR) lenses built by the platform’s AR community, as well as a “Learning Hub” comprising free lessons in AR creation. … Continue reading Snap Launches New Lenses, AR ‘Learning Hub’ For Creators, Businesses
‘Madtech’ Platform Rebid Launches GPT-Based AI Campaign Analytics Tool by Richard Whitman , Columnist, April 13, 2023 ReBid, an advertising and marketing intelligence platform has announced a new GPT-based AI assistant capable of analyzing past campaign data from over 20 ad tech platforms. According to the company the new tool lets advertisers make data-driven decisions, … Continue reading ‘Madtech’ Platform Rebid Launches GPT-Based AI Campaign Analytics Tool
Google Launches Assured Open Source Software Service For Free by Laurie Sullivan @lauriesullivan, April 12, 2023 Google on Wednesday announced the general availability of its Assured Open Source Software (OSS) service that helps developers defend against supply chain security attacks by scanning and analyzing software libraries for vulnerabilities. Assured OSS — available for free — … Continue reading Google Launches Assured Open Source Software Service For Free
Affinity Launches Dealmaking Tool On Salesforce AppExchange by Ray Schultz , April 11, 2023 B2B dealmakers have a new tool for managing and closing deals: Affinity has launched Affinity for Salesforce on Salesforce AppExchange. The goal is to provide teams with “access to automatically generated relationship insights in the tools they use every day — … Continue reading Affinity Launches Dealmaking Tool On Salesforce AppExchange
Cherlynn Low @cherlynnlow Google wants to do for Android and Chrome users what Apple does for people in its ecosystem. It’s announcing a set of news today at CES 2022 that are designed to help those using non-Apple devices easily set up, connect and share seamlessly across platforms. That involves expanding its existing Fast Pair … Continue reading Google launches a beta Nearby Share app for Windows PCs
6sense Launches Tool To Streamline B2B Sales by Ray Schultz , March 14, 2023 6sense has debuted a solution to help B2B sales teams prioritize and reach out to in-market accounts through email and other means. The new product, 6sense Revenue AI for Sales, is designed to help sellers “spend more time selling and less … Continue reading 6sense Launches Tool To Streamline B2B Sales
The data clean room standards include DCR Guidance & Recommended Practices and will be open for public comment for 60 days. Chris Wood on February 16, 2023 IAB Tech Lab today announced the launch of its Data Clean Room (DCR) Standards portfolio, which includes the release of DCR Guidance & Recommended Practices, and also Open … Continue reading IAB Tech Lab launches first clean room standards
Twitter Launches Search Keyword Ads In Beta For All Advertisers, Strengthens Safety Reporting by Laurie Sullivan @lauriesullivan, January 26, 2023 Twitter announced a beta program earlier this week for companies that want to run advertisements on the platform. The ad option — called Search Keyword Ads — allows advertisers to bid on keywords. The bid … Continue reading Twitter Launches Search Keyword Ads In Beta For All Advertisers, Strengthens Safety Reporting
