Tag Archives: LastClick

Why You Shouldn’t Be Using Last-Click Attribution [Infographic]

by Patrick Hopf July 26, 2016 Follow @SourceKnowledgeJuly 26, 2016 These days, most marketers understand the value of attribution as it relates to measuring campaign results. However, today’s attribution models vary widely in terms of sophistication and effectiveness. Last-click attribution – in which all credit is given to the last click on the path to … Continue reading Why You Shouldn’t Be Using Last-Click Attribution [Infographic]