Mobile Advertising’s Lagging Indicators by Joe Mandese @mp_joemandese, September 29, 2022 At a time when the ad industry’s leading economists and forecasters are rethinking the concept of the media “line items” they used to calculate ad spending and growth, it’s interesting that none of them have one for “mobile.” That’s because mobile is not really … Continue reading Mobile Advertising’s Lagging Indicators
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Social Video May Be Exploding, But Social Video Metrics Are Lagging
Arik Hanson — December 28, 2017 — December 28, 2017 This just in: Video is exploding on social media channels? Have you heard? Yep–video is big business in the social media world these days. Just ask anyone. That news has been plastered all over the web the last couple months in all sorts of trend … Continue reading Social Video May Be Exploding, But Social Video Metrics Are Lagging