Tag Archives: Labeling

One In Ten Publishers Say They’re Not Labeling Native Advertising

One In Ten Publishers Say They’re Not Labeling Native Advertising by Sara Guaglione , December 28, 2017 In two just-released studies from the Native Advertising Institute (NAI), roughly one in ten news and magazine publishers admitted their publications hadn’t labeled online native advertising. The Native Advertising Trends in News Media 2017 report, which was a … Continue reading One In Ten Publishers Say They’re Not Labeling Native Advertising

How To Create A Website’s Nomenclature (Or Labeling System) For Online Findability

How can you develop and maintain a clear, sustainable website labeling system? Columnist Shari Thurow shares her tips and best practices. Shari Thurow on June 5, 2015 One of the key components of a website’s information architecture (IA) is an effective nomenclature or labeling system. According to Wikipedia, a nomenclature is a system of names … Continue reading How To Create A Website’s Nomenclature (Or Labeling System) For Online Findability

WSJ: Search Engines Ignoring FTC Rules About Labeling Search Ads

Article asserts search engines intentionally deceiving consumers. Greg Sterling on October 13, 2014 The Wall Street Journal (WSJ) has implicitly issued a challenge to the FTC. Covering alleged non-compliance with the FTC’s 2013 directive to improve the demarcation between ads and content, the WSJ reports that paid ads have become more difficult to distinguish from … Continue reading WSJ: Search Engines Ignoring FTC Rules About Labeling Search Ads