Implementing frameworks like Scrum and Prosci can increase the chances of a product’s success, but a person must accept the responsibilities to own it. Steve Petersen on December 18, 2019 I’ve written about the importance of product adoption. Getting a return on something that no one regularly uses is pretty tough. Adoption isn’t the only … Continue reading Product ownership is the keystone to martech management
Tag Archives: Keystone
Search, The Keystone Of PPC
Search, The Keystone Of PPC by Jack Loechner , Staff Writer @mp_research, September 28, 2017 According to the “State of PPC,” Hanapin Marketing’s annual survey of the pay per click (PPC) advertising industry, channels like programmatic, native, social, and mobile continue to grow and will not stop trying for a better share in the PPC … Continue reading Search, The Keystone Of PPC
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