Tag Archives: investing

7 Unknown Advantages of Investing in Influencer Marketing

Shane Barker — January 30, 2019 Follow @shane_barker — January 30, 2019 The rules and trends of marketing are in a state of constant change. Traditional forms of advertising such as radio ads, television commercials, banners, etc. are no longer the only ways to reach your target audience. The rising popularity of social media platforms … Continue reading 7 Unknown Advantages of Investing in Influencer Marketing

Taking A Second Look: Why Bigger is Not Always Better When it Comes to Investing

J. Frank Sigerson — December 5, 2018 — December 5, 2018 “Think big.” If you’re someone who wants to get their hands wet by dipping them into the world of investing, then chances are, you’ve already heard of that motto one too many times. In fact, it’s the motto that most successful investors live by. … Continue reading Taking A Second Look: Why Bigger is Not Always Better When it Comes to Investing

Even Search Marketers Investing 200% More In Social

Even Search Marketers Investing 200% More In Social by Laurie Sullivan , Staff Writer @lauriesullivan, August 2, 2018 Despite Facebook’s woes surrounding Cambridge Analytica and fake accounts intended to influence U.S. political elections, the number of marketers spending more than half of their budget on social campaigns rose 200% in the past year. In fact, 88% … Continue reading Even Search Marketers Investing 200% More In Social

Retail Brands Investing More In Amazon, Less In Traditional Search Channels: Forrester

Retail Brands Investing More In Amazon, Less In Traditional Search Channels: Forrester by Laurie Sullivan , Staff Writer @lauriesullivan, April 25, 2018 Findings in a new Forrester report suggest that retail brands will invest 55% more in online marketing and advertising by 2023, but fewer dollars will go toward traditional search channels like Google. The move … Continue reading Retail Brands Investing More In Amazon, Less In Traditional Search Channels: Forrester

4 Reasons Your Business Should Consider Investing in Securities

Lilach Bullock — January 24, 2018 Follow @lilachbullock — January 24, 2018 Individual investors boost their incomes through investments all the time, whether they be stocks, bonds, or other securities. The same goes for large corporations who invest heavily in the stock market to generate additional income and increase their firm’s net worth. But, what … Continue reading 4 Reasons Your Business Should Consider Investing in Securities

Why Investing in Content is Vital to Email Marketing’s Continued Success

Vivek Sharma — August 3, 2017 — August 3, 2017 Goumbik / Pixabay The term ‘Content is King’ is clichéd for sure, but with the continued growth and investment in digital, content is more important than ever before. Vivek Sharma, CEO of Movable Ink lays out why content matters so much today for email marketers, … Continue reading Why Investing in Content is Vital to Email Marketing’s Continued Success