Voice Devices Will Change How Brands Interact With Future Consumers by Laurie Sullivan , Staff Writer @lauriesullivan, November 8, 2019 Nithya Thadani, CEO of RAIN, a digital agency that specializes in voice and conversational AI, has both a Google and Amazon Alexa speaker in her home. She recently bought another voice-enabled speaker, but before she could activate … Continue reading Voice Devices Will Change How Brands Interact With Future Consumers
The much-anticipated Pixel 4 and Motion Sense from Google could play a role in the future of digital engagement. Jennifer Cannon on July 29, 2019 Google revealed a number of Pixel 4 features Monday, including facial recognition and hands-free controls thanks to Google’s Soli project. In a blog post, Google detailed how Pixel 4 owners … Continue reading Could hands-free smartphones change how consumers interact with brands?
Susan Friesen — June 30, 2017 Follow @eVisionMedia — June 30, 2017 Atarythm / Pixabay Beyond Engagement: How interactive video marketing brings another dimension to the user experience We’ve been talking about video marketing a lot lately. It’s important and increasingly so. What you make, where the user views the video, the story you tell, … Continue reading Do Your Users Interact With Your Videos?
Michael Bellina — November 5, 2016 Follow @MigmanMedia— November 5, 2016 So many businesses focus on traffic for their website. The common thought process the more traffic I get, the more business I will get from it. So they throw dollar after dollar at advertising, SEO and social media in an effort to drive more … Continue reading Don’t Leave Money on the Table. Learn HOW Visitors Interact With Your Site
Columnist Andy Taylor shares data from Merkle|RKG that illustrates how users behave when clicking on ads and how they evaluate ad choices on a SERP. Andy Taylor on March 4, 2016 Analyzing paid search orders based on whether they were placed by new-to-file or return customers can be a valuable exercise in determining how … Continue reading How New & Existing Customers Interact With Your Paid Search Ads Differently
Marc GubertiJuly 17, 2015 Social media includes the word “social,” and this well-known fact eludes many brands when they go about their social media strategies. Many brands and individuals use social media as a way to broadcast their message without responding and getting to know their audience—the very people brands are meant to serve. Many … Continue reading How To Interact With Your Social Media Audience