How One Ad, Data Expert Intends To Change Retail Media by Laurie Sullivan , Staff Writer @lauriesullivan, July 29, 2024 AI-supported incrementality will become a bigger focus for retail media, because it will more easily identify the parts of campaign programs that work and parts that do not. “Before the end of this year, we will … Continue reading How One Ad, Data Expert Intends To Change Retail Media
AI Clickbait: How Google Intends To Kill It by Laurie Sullivan , Staff Writer @lauriesullivan, March 6, 2024 Google has announced updates and changes to its spam policy designed to remove all clickbait from its search results. The March 2024 core and several spam updates, along with content system changes, have been incorporated into its overall … Continue reading AI Clickbait: How Google Intends To Kill It
