Tag Archives: Integrates

Microsoft Adds Automation To Retargeting Lists, Integrates Customer Match With Adobe, Others

Microsoft Advertisement

Microsoft Adds Automation To Retargeting Lists, Integrates Customer Match With Adobe, Others by Laurie Sullivan  @lauriesullivan, December 2, 2022 Microsoft Advertising has released updates to its Audience Targeting feature and Audience Network such as customer match integrations, auto-generated remarketing lists, and video ads. Customer match integrations — which allows marketers to use email lists that … Continue reading Microsoft Adds Automation To Retargeting Lists, Integrates Customer Match With Adobe, Others →

Tubi Integrates FreeWheel’s Beeswax DSP In Its Ad Tech

Product Marketing

Tubi Integrates FreeWheel’s Beeswax DSP In Its Ad Tech by Karlene Lukovitz  @KLmarketdaily, October 13, 2022   Fox-owned FAST Tubi has integrated FreeWheel’s Beeswax — a demand-side platform offering access to FAST and other connected TV inventory — into its supply-side advertising technology. Mutual clients of Tubi and Beeswax now have full access to Beeswax’s enhanced … Continue reading Tubi Integrates FreeWheel’s Beeswax DSP In Its Ad Tech →

Microsoft Moves Deep Into Content Creation, Integrates Designer App Into Edge, Bing

Content Creation

Microsoft Moves Deep Into Content Creation, Integrates Designer App Into Edge, Bing by Laurie Sullivan  @lauriesullivan, October 12, 2022 Microsoft brought attention to new graphic design apps on Wednesday. Designer, in Microsoft 365, features artificial intelligence (AI)-image generation powered by DALL-E 2, OpenAI’s AI-powered system that generates images from text by bringing it to first-party … Continue reading Microsoft Moves Deep Into Content Creation, Integrates Designer App Into Edge, Bing →

Vistar Media integrates audio OOH to reach in-store shoppers programmatically

Programmatic Advertisement

The Trade Desk becomes the first DSP to offer omnichannel programmatic access to this emerging audio in-store channel. Chris Wood on October 6, 2021 Today, digital out-of-home technology provider Vistar Media announced the extension of its OpenRTB integrations to include programmatic access to audio out-of-home inventory. On the demand side, omnichannel DSP The Trade Desk … Continue reading Vistar Media integrates audio OOH to reach in-store shoppers programmatically →

Google integrates IAB Tech Lab’s Open Measurement standard for third-party viewability measurement

Regulations

The Open Measurement standard eliminates the need to implement various SDKs to measure viewability across display, native and video. Taylor Peterson on August 16, 2019 In an effort to provide mobile advertisers with more options for viewability measurement in Google Mobile Ads (GMA) and Interactive Mobile Ads (IMA), Google announced Thursday a new integration with … Continue reading Google integrates IAB Tech Lab’s Open Measurement standard for third-party viewability measurement →

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