AI agents took center stage at the November MarTech Conference, where leaders unpacked how orchestration, agility and alignment are redefining marketing in the age of intelligent automation. MarTechBot on November 11, 2025 The November edition of the MarTech Conference zeroed in on one unifying theme: how AI-driven agents and orchestration are redefining marketing’s role, … Continue reading 10 of the best insights from the November 2025 MarTech Conference
For marketers overwhelmed by disjointed data… we get it. Discover how to activate what you already have. Mike Pastore on September 11, 2025 Marketers have no lack of data — but much of it sits scattered, siloed and underused across their organizations. From CRM records to transactional histories to website behaviors, valuable insights are … Continue reading Turn your scattered data into actionable insights
Data is everywhere, but action is rare. Discover how AI turns fragmented info into real marketing impact. Mike Pastore on September 3, 2025 Marketers today aren’t just swimming in data — they’re besieged by it. Every campaign, click and customer touchpoint continuously generates insight. But this data only matters when it’s activated. That requires … Continue reading How do you plan to activate insights in the AI era?
The 2025 MarTech Replacement Survey is here. Take a few minutes to share your experience reshaping your martech stack. Mike Pastore on August 22, 2025 TL;DR: Take the 2025 MarTech Replacement Survey. The 2024 MarTech Replacement Survey gave us insights into how marketers evaluate and replace their technology tools. A clear majority of the … Continue reading How is AI reshaping martech replacements? Share your insights
Google Performance Max Gains Controls, Insights by Laurie Sullivan , Staff Writer, August 7, 2025 Google has introduced new features to boost performance and streamline ad management, including campaign-level negative keyword lists for Performance Max campaigns, expanded search theme limits from 25 to 50 per asset group, and enhanced reporting capabilities. Through a variety of … Continue reading Google Ads Performance Max Gains Controls, Reports, Creative insights
Affleck’s AI Insights: A Blueprint For Moviemaking’s Creative Future by Laurie Sullivan , Staff Writer @lauriesullivan, July 9, 2025 Creative and artificial intelligence (AI) and whether or not the technology will disrupt artistry have been ongoing topics of debate. Actor and moviemaker Ben Affleck has his own ideas and perspectives on the role of AI in … Continue reading Affleck’s AI Insights: A Blueprint For Moviemaking’s Creative Future
Takeaways from deploying custom GPTs that enhance GTM workflows, boost efficiency and support smarter marketing strategies. Océane Li on June 6, 2025 Building an AI-first buying journey is now a strategic imperative for CMOs and lean GTM teams. Today’s buyers are self-directed, signals-led and heavily influenced by AI-powered personalization and expert-driven thought leadership. Many … Continue reading Real-world insights from deploying custom GPTs for GTM
See how a holistic lifecycle framework turns fragmented data into measurable outcomes — beyond rigid attribution and disconnected insights. Caroline Hodson on May 30, 2025 Managing a customer’s experience throughout their complex journey is challenging. Interests and behaviors do not work in straight lines, and too often, the insights we capture are out of … Continue reading Turn disconnected insights into action with a lifecycle-driven strategy
May 13, 2025 4 insights for Gen Z’s graduating class of 2025 from a business professor BY The Conversation As the Class of 2025 graduates into an uncertain and fast-changing working world, they face a crucial question: What does it mean to be successful? Is it better to take a job that pays more, or one … Continue reading 4 insights for Gen Z’s graduating class of 2025 from a business professor
10 insights for marketing and MOps leaders from the State of Martech 2025 report There are now 15,384 tools in the martech universe, but the bigger news is how these tools impact marketing organizations. May 6, 2025 One of the things we look forward to on MarTech Day every year is the introduction … Continue reading 10 insights for marketing and MOps leaders from the State of Martech 2025 report
