Tag Archives: Insider

Nerdwallet Insider Says Marketing, Content Teams During A Crisis Take Data

Nerdwallet Insider Says Marketing, Content Teams During A Crisis Take Data by Laurie Sullivan , Staff Writer @lauriesullivan, June 8, 2020 Kelly Gillease, CMO at Nerdwallet, based in San Francisco, opened the first virtual Search & Performance Insider Summit on Monday, and it couldn’t have seemed any more insider-like or personal. The live summit, streamed on … Continue reading Nerdwallet Insider Says Marketing, Content Teams During A Crisis Take Data

Insider tips: Here’s the kind of creative that wins over advanced TV audiences

When it comes to developing creative for advanced TV environments, you need to understand what ad formats and features will drive the most engagement and conversation, as well as what’s coming next. Les Seifer on September 13, 2019 “TV” has new meaning. No longer are audiences solely watching linear TV. Instead, they are engaged with … Continue reading Insider tips: Here’s the kind of creative that wins over advanced TV audiences

5 Insider Tips on How To Manage Micro-Influencers

Oscar Jesionek — June 13, 2017 — June 13, 2017 Micro-influencers are the new buzzword in the social media marketing landscape. While the average person today is well aware of how popular Youtube and Instagram influencers are, it’s actually the rise of micro-influencers with significantly smaller followings that marketers are taking notice of. More and … Continue reading 5 Insider Tips on How To Manage Micro-Influencers

How to Get Your Content Published on Forbes, Huffington Post, and Business Insider

Mary Hiers — February 2, 2017 — February 2, 2017 Israeli-American psychologist Daniel Kahneman is an expert in the psychology of judgment and decision, and his research has challenged assumptions of human rationality as a driver in economic decision-making. He has said, “Your first impression of a thing sets up your subsequent beliefs. If the … Continue reading How to Get Your Content Published on Forbes, Huffington Post, and Business Insider