Tag Archives: Inside

How To Rank A Product Inside Amazon’s Search Engine – 5 Step Checklist

Thomas Buckland — April 13, 2018 — April 13, 2018 Amazon is the world’s largest ecommerce search engine. More people now start on Amazon than Google for product related searches. If you’re an ecommerce store, you likely already know this and have started selling on Amazon, if not, you should be! But how do you … Continue reading How To Rank A Product Inside Amazon’s Search Engine – 5 Step Checklist

Get inside your customer’s head: A guide to writing irresistible calls to action

Contributor Jacob Baadsgaard looks at common search motivations and different types of CTAs you can use to motivate people so they can’t help but click. Jacob Baadsgaard on March 6, 2018   Often, when we think of optimizing our call to action (CTA), we immediately think of landing page buttons and tweaking colors. However, your … Continue reading Get inside your customer’s head: A guide to writing irresistible calls to action

It’s not the trend that you need to watch for. It’s the trend inside the trend.

Here’s a partial list of the hidden consequences inside some of the biggest trends in 2017. Barry Levine on December 28, 2017   It’s like when you stand against the waves at the beach. You’re prepared for the really big ones, and you can spot them a mile away. They grow, arrive, you’re ready, and … Continue reading It’s not the trend that you need to watch for. It’s the trend inside the trend.

Organizing for simplicity: An inside look at Humana’s digital transformation

Humana Digital Enterprise Vice President Jeff Reid shares the organizational transformation that supported a doubling of a key NPS metric in a Q&A with contributors Nadine Dietz and Erica Seidel. Nadine Dietz & Erica Seidel on October 24, 2016   If you were recruited to lead a digital transformation for one of the most complex … Continue reading Organizing for simplicity: An inside look at Humana’s digital transformation