By Jeff Beer February 09, 2024 Following up a massive success can be a daunting task, whether you’re talking about music or sports. Just ask the 1970 Boston Celtics or Dr. Dre’s The Aftermath. Last year, in the first of a five-year deal with the NFL, Apple worked with Roc Nation and Rihanna to … Continue reading Inside Apple and Usher’s Super Bowl halftime strategy
Tag Archives: Inside
Peek inside CosMc’s, McDonald’s glimmering challenge to Starbucks
By Mark Wilson December 07, 2023 The first car lined up at 3:30 a.m. Employees didn’t even show until 5, and food didn’t leave the drive-through window until 6. Technically, McDonald’s new drink-and-snack-focused spin-off concept called CosMc’s (announced this week) isn’t even open today. But operators had determined that during the first store’s soft launch, … Continue reading Peek inside CosMc’s, McDonald’s glimmering challenge to Starbucks
Inside the ‘arms race’ between YouTube and ad blockers
Inside the ‘arms race’ between YouTube and ad blockers Against all odds, open source hackers keep outfoxing one of the wealthiest companies. Anthony Ha Fri, Dec 1, 2023 Google/YouTube YouTube recently took dramatic action against anyone visiting its site with an ad blocker running — after a few pieces of content, it’ll simply stop … Continue reading Inside the ‘arms race’ between YouTube and ad blockers
Inside Savannah College of Art and Design’s never-ending quest to find creatives good jobs
By Elizabeth Segran Paula Wallace has invited me to tea. The founder and president of the Savannah College of Art and Design (SCAD) recently returned to the school’s coastal Georgia home after an extended visit to its campus in the South of France, and so on a humid July day, down a street lined … Continue reading Inside Savannah College of Art and Design’s never-ending quest to find creatives good jobs
Inside Adobe’s strategy to rule generative AI
By Mark Wilson The year was 2022—a lifetime ago. OpenAI, Midjourney, and Stability AI were going viral in an endless stream of posts shared on social media. The world dropped its collective jaw at the ability to type a few words and transform them into realistic photos, product renders, and rich illustrations. And Adobe, … Continue reading Inside Adobe’s strategy to rule generative AI
Inside the London Apple Store workers’ unionization efforts
By Chris Stokel-Walker December 20, 2022 The fight for unionization continues for Apple employees across the pond. Workers at Apple’s White City London store unionized on December 12, asking the Cupertino-based tech giant to voluntarily recognize their union. Apple has until December 22 to respond to the request for union recognition, according to the … Continue reading Inside the London Apple Store workers’ unionization efforts
Inside Hulu’s winning social media strategy
By Lizzy Lawrence December 18, 2022 Hulu works with some of the biggest stars in the world. Selena Gomez, one of the leads of Only Murders in the Building, has 364 million Instagram followers. Kim Kardashian of The Kardashians: 336 million Instagram followers. Fame and followers, though, don’t automatically turn into viewers. “Our talent … Continue reading Inside Hulu’s winning social media strategy
Inside the wild subculture of traders who bet on elections
By Courtney Rubin peritivo hour is upon us in a sun-drenched piazza on the edge of Lake Como, arguably one of the most romantic places on earth, and my boyfriend and I are drinking prosecco and talking about . . . Liz Cheney. We are wondering, on this mid-August afternoon, what percentage of the Wyoming … Continue reading Inside the wild subculture of traders who bet on elections
Inside the drive to bring ‘cultural workers’ into the labor movement
By Kristin Toussaint August 30, 2022 It’s mid-June, and Lee Saunders, president of the American Federation of State, County, and Municipal Employees (AFSCME) union, is speaking so loud into the microphone that it’s slightly distorted, and someone has to go over and tweak the dials on the PA system so his … Continue reading Inside the drive to bring ‘cultural workers’ into the labor movement
What is spiderweb capitalism? Inside the intricate system that lets the super-rich hide their cash
By Jennifer Alsever August 27, 2022 The wealth gap isn’t isolated to just the United States. There’s the rich and then the uber-rich, who despite their stratospheric wealth, are largely invisible to the rest of the world. In her new book, Spiderweb Capitalism: How Global Elites Exploit Frontier Markets, Kimberly Kay Hoang examines … Continue reading What is spiderweb capitalism? Inside the intricate system that lets the super-rich hide their cash