Captiv8 will join the previously acquired Influential in the Publicis Groupe portfolio. Mike Pastore on May 21, 2025 Publicis Groupe announced Wednesday it acquired Captiv8, adding another influencer marketing platform to its portfolio. Publicis acquired Influential back in July 2024. As influencer marketing evolves from a cottage industry to a popular and ever-growing channel, … Continue reading Publicis Groupe buys Captiv8 to grow influencer and social commerce capabilities
Explore the disciplined approach behind today’s most successful influencer campaigns — built on insight, alignment and results. Sam Shennan on May 5, 2025 Long gone are the days of experimenting with influencer marketing. It’s now a proven lever for strategic growth. But outperforming in this space isn’t about jumping on trends or chasing fame … Continue reading The most effective influencer campaigns are built on fit, not fame
With or without TikTok, influencer marketing will live on because it’s built on platforms where buyers spend their time. Mike Pastore on February 12, 2025 There’s never a dull moment in influencer marketing, which faces a significant challenge this year with the law banning TikTok in the United States. Even without the platform that … Continue reading How influencer marketing became an essential marketing channel
Later’s acquisition of Mavely signals influencer marketing upstarts will defend their turf from big agencies. Mike Pastore on January 3, 2025 Influencer marketing and social media management platform Later announced Friday it acquired Mavely for $ 250 million. Mavely has a network of more than 120,000 creators who the company says drove more than … Continue reading The influencer marketing space kicks off 2025 with another acquisition
LinkedIn research drills down on the traits to look for when selecting B2B influencers to work with. Kim Davis on December 4, 2024 Almost 90% of B2B buyers prefer content from trusted B2B influencers over sales messages from B2B brands. That’s a statistic from a recent survey by LinkedIn and it echoes what Demandbase CMO … Continue reading 6 things to look for in a B2B influencer
Almost a third of brands securing celebrity/influencer deals in the last 12 months are new to influencer marketing. And those celebs and influencers are adding new followers by the millions. Kim Davis on September 27, 2024 Almost a third of brands signing deals with influencers over the last 12 months had no such deals … Continue reading New brands burst into celebrity influencer space
Looking for a sign that influencer marketing has truly arrived? Platforms that connect marketers with influencers are a hot commodity. Mike Pastore on July 26, 2024 A pair of influencer marketing platforms were acquired by agencies this week, in a sign the advertising industry sees a future in influencer-led strategies that’s bright enough to … Continue reading Acquisitions signal agencies are betting on influencer marketing
June 19, 2024 LinkedIn influencer draws backlash for smiling selfie on a post about firing his employee A cringey post on LinkedIn is yet another reminder to read the room before sharing your ‘career expertise’ on social media. BY Joe Berkowitz The photo in a recent LinkedIn post features a smiley guy in a backwards baseball … Continue reading LinkedIn influencer draws backlash for smiling selfie on a post about firing his employee
A ban would hurt some influencers and the brands they work with. It could also be a big opportunity for existing and new social media platforms. Constantine von Hoffman on May 14, 2024 The U.S. government is threatening to ban TikTok in the country if ByteDance, its China-based owner, refuses to sell. The loss … Continue reading How would a TikTok ban impact influencer marketing?
March 28, 2024 That viral AI-generated influencer is based on a real person. And she’s fine with the ads Ariel Marie tells ‘Fast Company’ that she provided her voice and likeness to AI company Arcads, which approached her on the gig-work platform Fiverr. BY Chris Stokel-Walker The content creator behind a viral video storm over … Continue reading That viral AI-generated influencer is based on a real person. And she’s fine with the ads
