Harry Rollason — May 15, 2017 — May 15, 2017 Customer expectations are ever on the rise, and regulated industries don’t get a pass. Today’s consumers are accustomed to breezy ecommerce transactions from the likes of Amazon and this simplicity is the bar that financial, insurance, and telecommunication companies are held to, even though they’re … Continue reading 4 Ways to Make Social Care Work in Highly Regulated Industries (DD)
Tag Archives: Industries
Supplier Outreach – Links For Boring Industries
By Grant Draper May 15th, 2017 Asides from “just writing stuff”, I manage content for a construction merchant. Bricks, plaster, and copper pipe; all pretty boring. Chrome copper pipe is definitely the most exciting. Link building with content can be a struggle (a blog post for another day). So, I feel your pain. But, there … Continue reading Supplier Outreach – Links For Boring Industries
How to Set Up Social Media as an Acquisition Channel in B2B Industries [Infographic]
Gene Sobolev — January 3, 2017 Follow @GeneSobolev— January 3, 2017 We live in an era where social media is all present and everyone kind of knows that it’s an important brand building channel for their business. However, few companies consider their social media assets as high-performing acquisition channels, thereby missing out on low-cost qualified … Continue reading How to Set Up Social Media as an Acquisition Channel in B2B Industries [Infographic]
4 Startup Industries to Watch in 2017
George Beall — December 27, 2016 Follow @GeorgePBeall— December 27, 2016 With 2016 coming to a close and New Year’s Resolutions being drafted, a majority of society is looking for ways to improve themselves physically, mentally, socially, and business-wise. To come up with a million dollar business, you have to pay attention to the biggest … Continue reading 4 Startup Industries to Watch in 2017
How 4 Industries Are Getting Creative With Their Facebook Ads
by Gina BottiOctober 2, 2016 Not every consumer wants to convert and make purchases online. Consumers that engage on social media platforms like Facebook also choose to connect with businesses offline by making a phone call. So much so that calls from Facebook and social advertising are expected to skyrocket nearly 200% between 2016 and … Continue reading How 4 Industries Are Getting Creative With Their Facebook Ads
How to manage ad partners in regulated industries: Pharma (part 5 of 5)
In the last of her five-part series, contributor Lori Weiman takes a deep dive into FDA guidelines and explains how pharmaceutical advertisers and their partners can avoid costly violations. Lori Weiman on September 1, 2016 Welcome to the final article of my series on how to work more effectively with ad partners in highly regulated … Continue reading How to manage ad partners in regulated industries: Pharma (part 5 of 5)
How to manage ad partners in regulated industries: Education (Part 4 of 5)
Columnist Lori Weiman takes a look at several recent lawsuits against educational advertisers and offers tips on how you and your affiliates can operate safely in this highly scrutinized industry. Lori Weiman on August 18, 2016 Welcome to Part 4 of my five-part series on how to work more effectively with ad partners in … Continue reading How to manage ad partners in regulated industries: Education (Part 4 of 5)
How to manage ad partners in regulated industries: Retail (Part 3 of 5)
Retail marketers must tread carefully to avoid running afoul of the Federal Trade Commission. Columnist Lori Weiman lays out the relevant considerations so marketers may move forward with confidence. Lori Weiman on August 4, 2016 Welcome to Part 3 of my five-part series on managing your online advertising partners in highly regulated industries. I created … Continue reading How to manage ad partners in regulated industries: Retail (Part 3 of 5)
How to manage your ad partners in regulated industries: Finance (part 2 of 5)
In part 2 of her five-part series, contributor Lori Weiman looks at how advertisers in the finance industry can monitor their affiliates to boost ad performance while staying on the government’s good side. Lori Weiman on July 21, 2016 Welcome to part 2 of my five-part series on using advertising partners in highly regulated … Continue reading How to manage your ad partners in regulated industries: Finance (part 2 of 5)
How to manage your ad partners in regulated industries (part 1 of 5)
Digital marketing is more complicated in some industries than in others, as anyone who works finance, retail, education or pharmaceuticals knows. In her five-part series, contributor Lori Weiman will explain how advertisers can thrive in these highly regulated industries. Lori Weiman on June 28, 2016 Are you a marketer or affiliate … Continue reading How to manage your ad partners in regulated industries (part 1 of 5)
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