Hellen OtiOctober 31, 2015 Effective Search Engine Optimization (SEO) strategies are often targeted towards increasing online visibility and ultimately increasing sales for an organization. Oftentimes, SEO strategies involve careful keyword analysis, trend discovery and an implementation plan that is aligned with the best practices to prevent penalization by search engines. While SEO professionals are essentially … Continue reading 3 Ways a CRM System Improves SEO Results
Eric HammisJuly 23, 2015 So we’ve discussed pretty heavily the importance of creating a mobile friendly website and how to create one that caters to your customers. From easy navigation to a responsive design, the idea behind a mobile friendly website is all about improving the user experience. But a few months back, Google decided … Continue reading Google Improves Page Ranking For Mobile Friendly Sites
Pete GraceyJune 7, 2015 There’s no way around it: Sales forecasting is guess work for some executives. However, in reality, those guesses should be based on fact. Many people make their living from educated guesses in gambling such as blackjack, horse racing, and March Madness pools. But let’s be serious for a moment: your sales … Continue reading How Sales Data Improves (Or Impairs) Your Sales Forecast
Shana RusonisApril 17, 2015 Our Head of Optimization at Optimizely has told us, time and time again, that experiments that test changes in copy are often the highest ROI. This is because copy changes require little to no technical support to set up (provided you use a tool with a visual editor), and the impact … Continue reading Optimizing For Trust: How To Write Copy That Improves Conversions
Kamal AhluwaliaApril 9, 2015 When’s the last time you took a long lunch during the work week? Or sat down at a restaurant, mid-day? If you needed a moment or two to think about this question, well, that may be answer enough. I understand, believe me. There’s just not enough time in the day for … Continue reading How Sales Technology Improves Your Lunch
Steve HammMarch 27, 2015 A common misconception regarding social media marketing is that search engine optimization (SEO) plays no role in the practice. In this blog we’ll explain how the two are linked and what you can do to turn this into an opportunity. Google has its eyes on all your online marketing efforts. Whether you update … Continue reading How Social Media Improves Your SEO
Avast ye matey! Finding pirated content on Google is about to get more difficult. By Peter Wade Google is rolling out an update to its search engine next week that will downrank websites containing pirated content. The new, improved algorithm pushes copyright violators lower in search results. “We’ve now refined the signal in ways we … Continue reading Google Improves Search Engine To Battle Copyright Piracy
To improve search rankings for content “it is no longer good enough to concentrate on the number of links or keywords” says the latest SearchMetrics Report, Ranking Factors Study 2014. The study concludes that high quality, relevant content with semantically comprehensive wording is the way to improve your SEO rankings but “the absolute primary focus … Continue reading 4 Ways Quality Content Improves SEO Rankings
