September 05, 2025 With uncertain futures, creatives must lean into imagination BY Kwame Taylor-Hayford Despite the upsides of progress and innovation, the future can also be a never-ending source of anxiety. For many, early excitement and enthusiasm for experimentation eventually gives way to massive fears about disruption. For creatives especially, recent opinions about the future typically … Continue reading With uncertain futures, creatives must lean into imagination
Matt Ambrose January 16, 2021 “Imagination is everything. It is the preview of life’s coming attractions.” Albert Einstein. Imagination is arguably the most powerful tool in our toolbox. Because when you can trigger positive images, feelings and hopes in your reader’s mind of the salvation that awaits with your product… just watch those conversions fly. … Continue reading 7 Powerful Ways to Trigger Imagination
by Matt Brennan Follow @MattLBrennanOctober 11, 2016 Bring a Little Imagination to What You Do There are probably many people out there who do what you do, no matter what industry you are in. With digital marketing, they are communicating their message to new audiences in similar ways. When the crowd veers right at the … Continue reading Imagination and Focus
by Debi Lewis February 21, 2016 Follow @jebrawebFebruary 21, 2016 I’ll admit it: you can’t touch or hold the product I’m selling. You’ll never be able to package it, ship it, weigh it, or put it on your coffee table. I’m not selling a thing; I’m selling a service. It’s hard to sell a service, … Continue reading Sites for Service Providers: How to Sell Brains, Brawn, and Imagination on the Web
