Tag Archives: identity

LiveRamp’s ATS identity solution adopted by Hearst magazines

LiveRamp picks up a premium publishers as a client for its Authenticated Traffic Solution. Kim Davis on February 17, 2022 Hearst Magazines has announced that it has adopted LiveRamp’s Authenticated Traffic Solution (ATS) across all 25 of its U.S. brands including Elle, Esquire and Good Housekeeping. ATS allows publishers and their supply-side partners to resolve first-party data … Continue reading LiveRamp’s ATS identity solution adopted by Hearst magazines →

How marketers will use blockchain technology and NFTs in 2022 for identity, branding and engagement

Blockchain

And how will the metaverse impact these strategies? Chris Wood on January 6, 2022 Blockchain technology and NFTs aren’t going anywhere, and some big brands have already dipped their toes in and demonstrated that they can generate real engagement. Marketers are always in search of new strategies and technologies to gain a competitive advantage, so … Continue reading How marketers will use blockchain technology and NFTs in 2022 for identity, branding and engagement →

23 questions to ask identity resolution vendors during a demo

Identity Management

As the linchpin to a customer-centric strategy, identity resolution allows marketers to more accurately target and personalize brand messages to create better customer experiences. Pamela Parker on January 6, 2022 An identity resolution platform can be a key tool to enable brand marketers to understand with confidence who your customers are and how to comply … Continue reading 23 questions to ask identity resolution vendors during a demo →

Avoid an identity crisis by getting to know your customers

Identity Management

In this webinar, learn how to overcome the loss of third-party cookies by connecting the dots on your customers’ identities. Cynthia Ramsaran on December 17, 2021 In this competitive environment, marketers must understand which online devices and offline behaviors belong to a consumer and who that consumer is. As the clock ticks closer to … Continue reading Avoid an identity crisis by getting to know your customers →

Why identity resolution is foundational in modern marketing

Identity Platforms

Identity resolution is a critical component of any marketing campaign. Corey Patterson on October 14, 2021 The advent of privacy regulations like GDPR and CCPA has changed the way digital marketers operate. The postponed, but still imminent, deprecation of third-party cookies by Chrome, the concentration of big tech players, and the inadequacy of data from … Continue reading Why identity resolution is foundational in modern marketing →

7 tips for building brand identity

Branding Identity

Before diving into amplifying the personality of your brand, it’s important to first decide “who” your brand is. Corey Patterson on October 8, 2021 a If marketers don’t take control of how customers perceive their brands, customers will. “One of the things we’ve got to remember about customers is that they always like to attribute … Continue reading 7 tips for building brand identity →

Is your brand facing an identity crisis?

Branding Lessons

People want to go where somebody knows their name. Identity makes it happen for brands, and getting it right drives personalization and trust. Sponsored Content: Acxiom on August 25, 2021 People shop in stores and on websites that recognize them and welcome them back. They like offers that match their interests and are delighted by … Continue reading Is your brand facing an identity crisis? →

Google’s FLoC poses a threat to identity solutions and advertisers

Identity Platforms

But the industry is are looking for other ways to reach audiences Kim Davis on April 5, 2021 “Ultimately, this is Big Tech crushing the little guys in the industry.” Jon Waterman, CEO of advertising marketplace Ad.net. “We’re going to have a scattered market of policies and regulations across countries and states – that’s already … Continue reading Google’s FLoC poses a threat to identity solutions and advertisers →

Outreach Strategists Proves Cookieless Identity Improves Performance, Match Rates

Strategy

Outreach Strategists Proves Cookieless Identity Improves Performance, Match Rates by Laurie Sullivan @lauriesullivan, February 4, 2021 Outreach Strategists, a Houston-based public affairs and communications agency, uses an identity resolution and audience platform with help from Adform and Semcasting that relies on a federated ID rather than a cookie-workaround. “In the past we would wait for days … Continue reading Outreach Strategists Proves Cookieless Identity Improves Performance, Match Rates →

Create a Strong Brand Identity With These 9 eCommerce Branding Strategies

Branding Lessons

Nicole Blanckenberg September 7, 2020 Here’s the thing: your brand identity and how you create it matters – in a big way. It matters to your long-term eCommerce success, to conversion success, for increasing your repeat customer rates, and if you want to stand out from your biggest competitors. But where to start? If you … Continue reading Create a Strong Brand Identity With These 9 eCommerce Branding Strategies →