Lee Frederiksen — October 2, 2019 Follow @hingemarketing This is a question we get with enough frequency that it has caused me to think through the issues involved. It typically comes up in the context of a re-branding effort. The first step in any branding effort is, or should be, getting the strategy right. Building … Continue reading Is Researching Your Clients and Prospects a Good Idea?
Maybe Breaking Up Big Tech Isn’t Such A Bad Idea by Richard Whitman , Columnist, September 27, 2019 Scott Galloway, the brash New York University business professor and author, shared the stage at Advertising Week in New York a couple of days ago. One of the interesting arguments he made was that the breakup of … Continue reading Maybe Breaking Up Big Tech Isn’t Such A Bad Idea
Richard McGirr — August 30, 2019 Follow @Visichain — August 30, 2019 A successful entrepreneurial career is built on energy, drive, and creativity, but these excellent qualities will only take a business so far. When you want your new venture to be a success, you need to evaluate it in hard-headed business terms before you … Continue reading 8 Essential Issues to Address for a Successful Startup Idea
Elliot Begoun — July 3, 2019 Follow @intertwinegroup — July 3, 2019 After 30 years, I am still a student of the Natural Products Industry. One with many questions that remain unanswered. Questions such as, what drives some people to take on the inherent risks of entrepreneurship? Most of us see needs unmet or problems … Continue reading Why Do Some Take Action While Others Stop at an Idea?
Meredith Wood — November 2, 2018 Follow @fundera — November 2, 2018 mastersenaiper / Pixabay Financing your small business is never a process anyone would define as “fun.” Even if you’ve gotten lucky with a good loan at a fantastic interest rate, you still probably hate seeing money go out the door every month to … Continue reading Is it a Good Idea to Finance a Business With a Credit Card?
Paul Keijzer — September 17, 2018 Follow @Paul_Keijzer — September 17, 2018 freeGraphicToday / Pixabay Giving a sense of meaning is becoming more and more important to attract and engage talent. We all want our work to matter. One of the most powerful motivators is knowing that you are making a difference in the world. … Continue reading How To Align Your Team Behind the Idea of Making A Difference
Chris Pentago — August 31, 2018 — August 31, 2018 After spending nearly a decade as an entrepreneur, I have learned that there are many romantic beliefs people have about starting a business. Many of them are not compatible with the challenging and often cruel reality that entrepreneurs face. While being your own boss can … Continue reading 4 Tips to Avoid Choosing the Wrong Idea for a New Business
Carol Forden — July 2, 2018 Follow @carolforden — July 2, 2018 Most startups don’t fail because of bad ideas. They fail because of bad assumptions, poor execution, and the failure to validate an idea or hypothesis early. Despite, the fact that many articles have written about how to develop a Minimal Viable Product (MVP), … Continue reading From Idea to Minimal Viable Product (MVP) That Grows into a Profitable Business
Justin Kemp — April 6, 2018 — April 6, 2018 Online courses are rapidly growing in popularity. A GM insights report estimated the value of the e-learning market at $ 150 million in 2016 and predicts that it will cross $ 250 billion by 2024. Launching your own online course can be a very profitable … Continue reading 5 Steps to Validate Your Idea for a Profitable Online Course
Amanda Abella — January 25, 2018 — January 25, 2018 As a business owner, you need to test your business idea before wasting time or money. The problem is several business owners get excited about something and fail to do the groundwork. A few weeks or months go by and then they realize they’ve wasted … Continue reading How to Test Your Business Idea Before Wasting Time and Money