By Sam Becker May 17, 2023 Tax season can be a gut check for millions of Americans. Hot off announcing a new pilot program, the Internal Revenue Service (IRS) may also be in for a reality check. This week, the IRS announced that it’s created a new “Direct File” tax-filing option, and will launch … Continue reading IRS free direct file is a nice idea, but lousy customer service could undermine the whole thing
Last year, podcast ad revenues increased 26%, twice the rate of the internet ad market. This year the audience hit an all-time high. Constantine von Hoffman on May 15, 2023 “The podcasting boom is over.” We all know that, right? We know this because it’s been reported everywhere. Since the start of the year The … Continue reading Advertisers and audiences refute the idea that podcasts are on the wane
By Jude Cramer November 11, 2022 On October 30, newly appointed “Chief Twit” Elon Musk posted a Twitter poll with a simple question: “Bring back Vine?” Nearly five million votes later, the poll closed with a resounding “Yes,” with 69% of the nearly five million respondents voicing their support for reviving the short-form video … Continue reading Former Vine executives weigh in on Elon Musk’s idea to bring back the app
By Shalene Gupta September 05, 2022 What if you could invest in human beings instead of companies? The Liberman brothers, Daniil and David, want to create a world where you can do just that. Last year, the brothers and their two sisters, Maria and Anna, incorporated themselves as Libermans Co., … Continue reading These brothers want to create a world where we can invest in other humans. Is that a good idea?
By Lia Garvin May 01, 2022 Whether we were anxiously waiting to go back into the office over the past two years or desperately hoping working from home was here to stay, one thing is clear: The elusive “return” isn’t what we were promised. The commute still sucks, the conference rooms are still overbooked, … Continue reading This is why you hate the idea of going back to the office (and how to approach it if you have to)
Worms NFTs were a great idea for Team17, until they weren’t The company said it’s stepping back from the NFT space. M. Moon @mariella_moon February 2nd, 2022 Team17 It didn’t take long for Team17 to cancel its NFT plans after they were announced. The British video game developer and publisher has released a statement that … Continue reading Worms NFTs were a great idea for Team17, until they weren’t
Andrew Zola November 5, 2021 Danny144 / Pixabay As a novel coronavirus swept the world in early 2020, thousands of software developers began working from home. Many did so on short notice, under difficult and stressful conditions, feeling frustrated and insecure. However, others used this remote work opportunity with optimism and turned their temporary limitations … Continue reading From Idea to Full-Fledged Product Through Accidental User Needs Identification
Laura Patterson October 25, 2021 Several times every week we have conversations with customers about measurement, metrics, dashboards and scorecards. Given that today, almost everyone is able to click on some kind of Martech or CRM tool and produce a data report, you might wonder why this topic keeps surfacing? Because CMOs and by extension … Continue reading How to Make Sure Your Dashboard Passes the Test: One Good Idea
Laura Patterson September 16, 2021 Several recent conversations with new entrepreneurs as well as veteran business owners have been on the topic of entering a new market or new customer segment. In each instance, a key concern was a strategy for mitigating risk of entry. While each person recognized there is always some degree the … Continue reading How to Lower Your Risk of Entering a New Market: One Good Idea
Keenan Guiet June 17, 2021 Marketing gurus and bloggers have presented affiliate marketing as a “get rich quick” scheme. Which is literally the million dollars question about it. And to be fair, yes, affiliate marketing can make you earn those big bucks if done correctly. Nonetheless, just because you can get an affiliate link doesn’t … Continue reading When Is It (And When Is It Not) a Good Idea to Be an Affiliate Marketer?