Tag Archives: idea

Is Researching Your Clients and Prospects a Good Idea?

Lee Frederiksen — October 2, 2019 Follow @hingemarketing This is a question we get with enough frequency that it has caused me to think through the issues involved. It typically comes up in the context of a re-branding effort. The first step in any branding effort is, or should be, getting the strategy right. Building … Continue reading Is Researching Your Clients and Prospects a Good Idea?

8 Essential Issues to Address for a Successful Startup Idea

Richard McGirr — August 30, 2019 Follow @Visichain — August 30, 2019 A successful entrepreneurial career is built on energy, drive, and creativity, but these excellent qualities will only take a business so far. When you want your new venture to be a success, you need to evaluate it in hard-headed business terms before you … Continue reading 8 Essential Issues to Address for a Successful Startup Idea

From Idea to Minimal Viable Product (MVP) That Grows into a Profitable Business

Carol Forden — July 2, 2018 Follow @carolforden — July 2, 2018 Most startups don’t fail because of bad ideas. They fail because of bad assumptions, poor execution, and the failure to validate an idea or hypothesis early. Despite, the fact that many articles have written about how to develop a Minimal Viable Product (MVP), … Continue reading From Idea to Minimal Viable Product (MVP) That Grows into a Profitable Business