The way direct mail combines digital with, well, mail can look like the way CTV combines digital with, yes, TV. And the ROI is still good, marketers say. Kim Davis on October 31, 2024 People may not need to actually lick stamps any more but they are still sending and receiving mail. Often they … Continue reading New horizons for data-driven direct mail marketing
by Ian Jindal Follow @ianjindalSeptember 2, 2016 This year has already proven to be one of fundamental change. As the UK now embarks on the journey to leave the European Union, and as new opportunities – and challenges – open up for retailers of all sizes, what new horizons are coming into sight? Where should … Continue reading Capitalizing on Change to Take Internet Retailing to New Horizons
