By and Jeff Beer March 12, 2023 Do you believe in love at first sight? For a marketer, the phenomenon occurs when what you’re tasked with selling has an immediately identifiable characteristic that you just know will spark people’s interest and attention. For Universal Pictures’s chief marketing officer Michael Moses, it happened at … Continue reading The marketing genius who got you hooked to see ‘M3gan’ and ‘Cocaine Bear’
We’re stuck using outmoded concepts such as segmentation and demographic groups, when what marketers should be seeking is a prospect’s mood or mindset. Jacqui Wallis on November 9, 2018 If there’s anything the recent past has reminded us, it’s that feelings still trump considered thought. This is also true for advertising, but not in … Continue reading Hooked on a feeling: The forgotten factor in online advertising
How Hooked On Phonics Uses Game App To Grow Customer Base by Laurie Sullivan, Staff Writer @lauriesullivan, March 23, 2017 Hooked on Phonics, a literacy and learning program, has undergone some major changes in the way it reaches consumers in the past 30 years. More recently the company has been focusing on digital products such … Continue reading How Hooked On Phonics Uses Game App To Grow Customer Base
