The real risk in martech isn’t the platform. It’s how teams evaluate, approve and govern procurement decisions. By Tonya Walker January 23, 2026 Last quarter, I watched a marketing team spend $ 180,000 on an attribution platform they’d been lobbying for all year. The demos were impressive. The business case was approved. … Continue reading The $2 million martech procurement mistake hiding in plain sight
Disney still monetizes attention at scale, but cracks are showing. Here’s what it teaches us about demand, familiarity and erosion. Zac Stucki on December 16, 2025 It was mid-September, and I was standing in line for a kids’ train ride when a guy’s shirt caught my eye. It was royal blue, covered with Star … Continue reading 5 marketing lessons hiding inside Disney’s merchandising engine
November 24, 2025 Closing the wealth gap: The solution is hiding in plain sight
WhatsApp privacy with new call IP address hiding Radek Zielinski / Nov 10, 2023 According to a Nov. 8 announcement by Meta Platforms, its popular messaging app WhatsApp has rolled out a new privacy feature that hides users’ IP addresses during voice and video calls. This change aims to give users more control over … Continue reading WhatsApp privacy with new call IP address hiding
Twitter sues Elon Musk for attempting to back out of $44 billion buyout deal The suit sets the stage for a lengthy legal battle. I. Bonifacic @igorbonifacic Andrew Kelly / reuters Twitter is suing Elon Musk to force the Tesla and SpaceX CEO to complete his $44 billion acquisition of the social media company. … Continue reading Elon Musk accuses Twitter of fraud for hiding real number of fake accounts
By Amira Selim February 04, 2022 The most authentic space in the workplace is the bathroom. It’s the place where employees go to find momentary solace, to break down, to text their significant other, to face themselves in the mirror. Office bathrooms (or their pandemic alternative, the private Slack channel) are where workers … Continue reading Everything wrong with your workplace is hiding in plain sight
Steven Imke August 7, 2020 As a small business mentor, I frequently encounter clients that know they want to control their own destiny and become a business owner but have no idea where to start. Too often, they are looking for that get rich quick idea, so they ask me; “How did you create two … Continue reading Where Is Your Get Rich Quick Idea Hiding?
Danielle Read — May 13, 2019 — May 13, 2019 What’s the metric you look for first when checking back in on an Instagram post? We hate to say it. But we all do it. It’s ‘Likes’, right? How many Likes did your competitor get? How quickly? How many more (or less) Likes are being … Continue reading Instagram Hiding Like Counts and What it Means for Brands
Taylor Gordon — May 3, 2018 — May 3, 2018 mohamed_hassan / Pixabay Starting out as a freelancer, I had no idea how to find high-paying clients. It seemed like all of my peers were getting jobs that paid well, but I could only find ones where I was making just enough to pay the … Continue reading Where Are All the High-Paying Freelance Clients Hiding?
Columnist Jordan Kasteler discusses the value of visuals in marketing and why the images generated by your customers are your most powerful marketing tools. Jordan Kasteler on October 11, 2016 It’s a fact. Your marketing department is not as good at selling as the amateurs outside the business are: your customers. There’s proof. When your … Continue reading Your most effective marketing assets may be hiding in your fans’ social activity
