Tag Archives: Heights

Personalization Drives Email Marketing to New Heights

by Jonathan Yefet November 17, 2015 Follow @DirectIQNovember 17, 2015 While the effectiveness of email marketing cannot be challenged – as it’s constantly voted the best marketing channel – personalization is also becoming an essential strategy that cannot be ignored. The folks at VentureBeat recently ran a really awesome study into the effects of personalization … Continue reading Personalization Drives Email Marketing to New Heights