Gary Simpson — May 8, 2020 The global viral pandemic has flipped the script for multiple industries; airlines, banks, high-street stores, and manufacturers have been forced to close shop. As the year unfolds, it has had a detrimental impact on the economy and many businesses are suffering. A recent survey conducted by Orbit Media shows … Continue reading How Your Small Business Can Get a Head Start on Marketing When COVID-19 Is Over
Don Dalrymple — December 11, 2019 Follow @dondalrymple When your business is you, operating it is a cinch. How you do things is simply in your head. You can develop and rely on your habits to get customers and deliver your service. Make calls with your friendly approach, send a proposal the way you are … Continue reading Get Your Business Out of Your Head and Into a System
Paul Keijzer — October 15, 2019 Follow @Paul_Keijzer After so many years spent assuming various leadership roles and analysing the life and habits of successful business leaders, I learnt one invaluable lesson that precedes all others: A business will never be successful unless you learn how to build positive relationships and put people first. The … Continue reading Is It Better To Lead With Your Heart Or Your Head?
Annette Franz — July 19, 2018 Follow @annettefranz — July 19, 2018 Image courtesy of Pixabay A fish rots from the head down – and so does your culture. What does “a fish rots from the head down” mean? It means that the problem starts at the top, that the problems, failures, issues, toxicity, etc. … Continue reading A Fish Rots From the Head Down
Contributor Jacob Baadsgaard looks at common search motivations and different types of CTAs you can use to motivate people so they can’t help but click. Jacob Baadsgaard on March 6, 2018 Often, when we think of optimizing our call to action (CTA), we immediately think of landing page buttons and tweaking colors. However, your … Continue reading Get inside your customer’s head: A guide to writing irresistible calls to action
Beata Staszkow — September 26, 2017 — September 26, 2017 stevepb / Pixabay There comes a time when it is time to move on from your current position to embrace a new challenge. The reasons could be you hate your job and your boss, or it could be you have found something you feel is … Continue reading Resign with Class and Hold Your Head High
Justin Sharaf, director of marketing technology for LogMeIn, will be a part of the ‘A CMO, CIO, and CMTO Walk into a Bar: Who Orders, Who Drinks, and Who Pays?’ panel at MarTech Boston. Amy Gesenhues on September 20, 2017 Earlier this year, when LogMeIn was going through a merger and reorganization, the company … Continue reading Marketing technology needs its own department & budget to be effective, says LogMeIn’s head of martech
David Kiger — August 18, 2017 Follow @davidkiger — August 18, 2017 weinstock / Pixabay There’s a moment that strikes many of us in the fall, usually around October or perhaps even earlier, as we enter grocery or department stores: “The Christmas stuff is already out.” Scoff if you will at jumping the gun on … Continue reading From Back to School to the Holidays, Small Businesses Can Get a Head Start on Seasonal Opportunities
Han Jin — July 21, 2017 Follow @jinhan8 — July 21, 2017 janeb13 / Pixabay Many young professionals who have worked for a couple years in corporate have debated whether to quit their jobs to complete an MBA. Some of them are looking for a career change, others are looking to move up in their … Continue reading 3 Reasons to Forget the MBA & Head to a Startup for Training
Oh, My Faking Head! by Greg Peverill-Conti , Columnist, April 27, 2017 Last month I penned a little somethin’ somethin’ here on the whole fake news issue. Most thinking people agree that false information and hate speech are bad things that should be avoided and discouraged. This leads me to wonder how people who disagree … Continue reading Oh, My Faking Head!