Tag Archives: head

How Your Small Business Can Get a Head Start on Marketing When COVID-19 Is Over

Gary Simpson — May 8, 2020 The global viral pandemic has flipped the script for multiple industries; airlines, banks, high-street stores, and manufacturers have been forced to close shop. As the year unfolds, it has had a detrimental impact on the economy and many businesses are suffering. A recent survey conducted by Orbit Media shows … Continue reading How Your Small Business Can Get a Head Start on Marketing When COVID-19 Is Over

Is It Better To Lead With Your Heart Or Your Head?

Paul Keijzer — October 15, 2019 Follow @Paul_Keijzer After so many years spent assuming various leadership roles and analysing the life and habits of successful business leaders, I learnt one invaluable lesson that precedes all others: A business will never be successful unless you learn how to build positive relationships and put people first. The … Continue reading Is It Better To Lead With Your Heart Or Your Head?

Get inside your customer’s head: A guide to writing irresistible calls to action

Contributor Jacob Baadsgaard looks at common search motivations and different types of CTAs you can use to motivate people so they can’t help but click. Jacob Baadsgaard on March 6, 2018   Often, when we think of optimizing our call to action (CTA), we immediately think of landing page buttons and tweaking colors. However, your … Continue reading Get inside your customer’s head: A guide to writing irresistible calls to action

Marketing technology needs its own department & budget to be effective, says LogMeIn’s head of martech

Justin Sharaf, director of marketing technology for LogMeIn, will be a part of the ‘A CMO, CIO, and CMTO Walk into a Bar: Who Orders, Who Drinks, and Who Pays?’ panel at MarTech Boston. Amy Gesenhues on September 20, 2017   Earlier this year, when LogMeIn was going through a merger and reorganization, the company … Continue reading Marketing technology needs its own department & budget to be effective, says LogMeIn’s head of martech

From Back to School to the Holidays, Small Businesses Can Get a Head Start on Seasonal Opportunities

David Kiger — August 18, 2017 Follow @davidkiger — August 18, 2017 weinstock / Pixabay There’s a moment that strikes many of us in the fall, usually around October or perhaps even earlier, as we enter grocery or department stores: “The Christmas stuff is already out.” Scoff if you will at jumping the gun on … Continue reading From Back to School to the Holidays, Small Businesses Can Get a Head Start on Seasonal Opportunities

Oh, My Faking Head!

Oh, My Faking Head! by Greg Peverill-Conti , Columnist, April 27, 2017 Last month I penned a little somethin’ somethin’ here on the whole fake news issue. Most thinking people agree that false information and hate speech are bad things that should be avoided and discouraged. This leads me to wonder how people who disagree … Continue reading Oh, My Faking Head!