Nicole Blanckenberg August 25, 2021 The online retail market is getting more competitive by the day, and so is the digital marketing landscape. This means brands need to be on top of their PPC management and optimization, and be able to adapt to market changes in real-time to ensure they don’t miss out on valuable … Continue reading What is PPC Automation and How PPC Management Software Plays a Vital Role in eCommerce Growth
Marketers Confused About Performance Marketing Vs. Growth Marketing by Laurie Sullivan , Staff Writer @lauriesullivan, August 23, 2021 There is a lot of confusion in the marketplace around the definitions of performance marketing, growth marketing, and how the two differ from each other. That’s what data shows from a survey conducted by agency 3Q Digital, founded … Continue reading Marketers Confused About Performance Marketing Vs. Growth Marketing
Emmanuel Soroba August 12, 2021 Source: Shutterstock Growth hacking is a marketing approach that involves using unorthodox tactics to rapidly grow a business. The concept was inspired by Silicon Valley startups that grew from nothing to billions in valuation in a relatively short time, including Uber and Airbnb. Marketing in the traditional sense is usually … Continue reading 5 Growth Hacking Tips for Small Businesses
Liz Kislik August 5, 2021 Even in a global crisis, not all organizations lose business. Some face significant growth instead. When growth is drastic or continues for a long period, leaders should be on the lookout for people who are overwhelmed or crisping around the edges because they don’t want to complain that they’re carrying … Continue reading What If Your Team Suddenly Has More Growth Than It Can Handle?
Cloud-based legal tech platform Clio’s content marketing strategy using DAM technology as the foundation for rapid growth. Jacqueline Dooley on August 4, 2021 Clio, a cloud-based and client-centered legal technology platform, made history by becoming the first global legal practice management unicorn. In 2021, Clio landed a US$ 110M Series E investment led by funds … Continue reading How legal tech unicorn Clio leveraged DAM to fuel rapid growth
New CDPs split about evenly between startups and established vendors. Chris Wood on July 29, 2021 Customer data platforms have had a banner year in the first half of 2021, according to the latest report from the CDP Institute. The CDP industry has ballooned to an estimated $ 1.6 billion in revenue, according to the … Continue reading Record growth for CDPs in 2021
Pete Winter July 23, 2021 The essential principles driving product-focused strategies at leading B2B SaaS companies. Product-Led Growth: A Winning Strategy As B2B SaaS companies strive to gain market share and beat competition in a tough market, many are turning to product-led growth (PLG) as a smarter, more cost-efficient way to drive acquisition, conversion, retention, … Continue reading Key Components of a Product-Led Growth Strategy
Nupura Ughade July 21, 2021 Twitter recently announced their subscription module called Twitter Blue, hence finally taking a plunge into the world of subscriptions. It is available for their ‘power users’ in Canada and Australia with premium features at a monthly subscription fee. Twitter was considering the move to subscriptions since their ad revenues saw … Continue reading 3 Ways Subscriptions Can Power your Growth
Elliot Begoun July 16, 2021 Let’s continue our deeper investigation into the critical characteristics of a Tardigrade brand. The second of the ten traits is that Tardigrade brands have a well-formed growth hypothesis. What is a growth hypothesis? I will start with what it is not. It is not static, it is not revenue-centric, and … Continue reading The Tardigrade Growth Hypothesis
Nick Brown July 8, 2021 Business process outsourcing (BPO) involves hiring third-party contractors or cloud-based ‘business process as a service’ solutions to undertake your business operations instead of carrying these out in-house. Operations could be either back or front end, including areas such as accounting, payments, IT services, sales, and marketing. Organizations outsource for a … Continue reading 6 Ways to Leverage Business Process Outsourcing to Boost Business Growth
